A 29-year-old Information Technology consultant is the winner of the grand prize of a brand new Subaru Impreza in the East African Breweries Ltd’s “Win A Ride 2” targeted consumer promotion. The promotion featured Smirnoff, J&B and Black & White brands.
Elizaphan Murage Wanjohi, drove off in a Subaru Impreza valued at Ksh3.5 million at the end of the 12-week consumer promotion, in which 32,598 consumers won daily, weekly and monthly prizes.
“Win A Ride 2” illustrates our long standing commitment to ensure that we are an integral part of every celebration that our consumers have not only by availing quality drinks, but also through appreciation and recognition platforms such as this,” said Kenya Breweries Limited Head of Spirits Annjoy Muhoro at Subaru Kenya Headquarters in Nairobi during the handover.
She said that throughout the three-month campaign, Kenya Breweries Limited received valuable feedback from interactions with consumers, which will be instrumental in ensuring that KBL continues to innovate and serve consumers quality drinks.
“We had gone to our local bar with my friends to watch one of the football matches and we both ordered bottle of Smirnoff. I scratched the bottle, sent the code and forgot about it. I was surprised when I received a call from KBL, informing me that I had won the grand prize of a Subaru Impreza,” said Mr Wanjohi as he took the car keys.
“I never imagined I could own a brand new car at my age, I intend to keep the car for my personal use.”
More than 680,000 people participated in the second edition of Win A Ride promotion, compared to 168,599 in the first edition of the promotion in 2016, affirming the brand’s crucial role to engage its customers.