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Safaricom Chief Executive Officer (CEO) Peter Ndegwa has announced that the telecommunications firm is planning to remove four million customers who have been blacklisted and listed on the Credit Reference Bureau (CRB) in a move likely to hit the mobile operator as most borrowers are likely to get away with loans.
TV advertising in Kenya stood at $98 million in 2021, up from $93 million in 2020. Internet advertising revenue, on the other hand, grew by a whopping $55 million to $144 million in 2021 up from $89 million a year earlier.
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