Painters to Redeem Points for M-Pesa in New Loyalty Program

A newly relaunched loyalty program by Basco Paints will see painters in the country receive points redeemable for mobile money.

The program dubbed ‘Zawadika na Marangi‘ will be accessible via an android application on Google Play, or on the *338# USSD service for Safaricom users.

Painters will be able to register to get rewarded with points for every purchase of Duracoat products.

They will then be able to redeem the accumulated points for cash which they will receive via the M-Pesa mobile money service.

According to Basco Paints Managing Director Kamlesh Shah, the scheme is meant to cushion painters who have experienced financial challenges during the Covid-19 pandemic.

Basco Paints Managing Director Kamlesh Shah at a past product launch

A slow-down in construction projects has lessened demand for many painters’ services in recent months.

READ>>>>>Basco Paints Opens Duracoat Showroom at Sarit Centre

“We at Basco acknowledge the significant role painters play in our business as they are important partners in our value chain and therefore, we want to mitigate their financial burden by urging them to enroll more in this program and earn points which they can transform into mobile money to use during these tough times,” Shah asserted.

About 80,000 painters across the country who were already registered for the program before its relaunch will not be required to sign up again.

Painters will be able to redeem from as low as Ksh800 allowing them to take care of various needs.

Upon purchasing a Duracoat product, painters will need to enter a code into the app or USSD prompt.

Basco Paints runs a number of programs for painters in the country, including the Duracoat Expert Training Centre an intensive course for individuals aiming to become experts in the space.

The course combines  both practical and theory sessions meant to equip professionals with important knowledge and technical expertise.

READ>>>>>Colour Psychology: Smart Tips For Perfect Interior Décor

Latest

NSE Gets New CEO As Geoffrey Odundo Exits

The Nairobi Securities Exchange (NSE) has appointed Frank Mwiti...

Uhuru’s Newspaper Dresses Down Ruto, Calls Him ‘Small-minded’

People Daily newspaper criticises President William Ruto and his administration, arguing “the disdain by the Ruto administration for the media has never been disguised.”

Kenya’s Minimum Wage is the Highest in East Africa

Kenya is putting many thousands of shillings in the pockets of those at the bottom end of the pay scale than any of her counterparts, Uganda and Tanzania, in East Africa - it has the highest minimum wage.

14 Valentine’s SportPesa Jackpot Bonus Millionaires

Fourteen luck punters struck gold in the SportPesa jackpot bonus, marking a memorable Valentine's celebration.

Follow Us

Newsletter

Don't miss

Throwing The Girls Into Deep End: Single Kiasi S3 First Look

Nairobi’s dating scene is about to get messy: Single Kiasi...

Win New Year Crossover Mugithi Tickets With Odibets

The event has attracted prominent Kikuyu musicians who will be headlining the event including Samidoh and Muigai wa Njoroge.

For Coloured Girls is Theatre Production of the Year

The play ‘For Coloured Girls (who have considered suicide/ when...

Tusker Oktobafest Rolls East African Cultures into One

From regional events across Kenya to inaugural gatherings in Uganda and Tanzania, and the Tusker Oktobafest grand finale in Nairobi, the festival harmonized traditions, celebrated diversity, and highlighted the rich cultural tapestry of the East African culture

Lupita’s Little Brother Junior Nyong’o Charting His Own Path in Acting

Junior Nyongó, who is also a musician and a DJ and now a graduate of UC San Diego with an MFA in Acting, is crafting his own solid path in the world of acting with roles in major theatre productions.

Safaricom To Power Tusker OktobaFest Beer Festival

Safaricom’s involvement in OktobaFest as a technology and payments partner will focus on fostering seamless in-festival connectivity, empowering the youth and Gen Z community through Safaricom Hook, and powering digital payments through M-PESA.

Music Producers Launch Organization To Streamline Recording Industry

Recording Industry of Kenya (RIKE) was launched on 9th October 2023. Registered in 2022 as a not-for-profit organization, RIKE aims to promote the collective interests of producers of sound recordings in the country.

Nairobi’s Hero Bar Listed Among World’s 50 Best Bars

World Best Bars: Hero Bar in Nairobi continues to climb the list, moving up six places to No.62 and Johannesburg’s Sin + Tax comes in at No.94. Dubai new entry Ergo is at No.69 and Melbourne’s Byrdi has re-entered the list at No.61.

Kenyan DJs Face Off In Smirnoff Battle Of The Beats Season 3

The Smirnoff Battle of the Beats Season 3, a DJ competition, is poised to unleash an unprecedented musical frenzy countrywide.

The Highs And Lows Of Betty Kyallo, Sisters Show As Season 2 Ends

Kyallo Kulture has always been, above all, about sisterhood, and in Season 2 we have witnessed the charm of it - the ups that gave us wholesome moments as the sisters led by Betty Kyallo spent time together.
MARTIN SIELE
MARTIN SIELEhttps://loud.co.ke/
Martin K.N Siele is the Content Lead at Business Today. He is also a Quartz contributor and a 2021 Baraza Media Lab-Fringe Graph Data Storytelling Fellow. Passionate about digital media, sports and entertainment, Siele also founded Loud.co.ke

NSE Gets New CEO As Geoffrey Odundo Exits

The Nairobi Securities Exchange (NSE) has appointed Frank Mwiti the new CEO effective May 2, 2024, to replace Geoffrey Odundo who exits the bourse...

Uhuru’s Newspaper Dresses Down Ruto, Calls Him ‘Small-minded’

People Daily newspaper criticises President William Ruto and his administration, arguing “the disdain by the Ruto administration for the media has never been disguised.”

Kenya’s Minimum Wage is the Highest in East Africa

Kenya is putting many thousands of shillings in the pockets of those at the bottom end of the pay scale than any of her counterparts, Uganda and Tanzania, in East Africa - it has the highest minimum wage.

4 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here