Basco Product Ltd launched its latest Duracoat Home Solutions showroom at Sarit Centre on Sunday 29th September 2019 as part of efforts to grow the company’s footprint in the market.
The paint maker aims to grow its presence in East African region and plans to open similar outlets across the 47 counties in Kenya.
“We are very optimistic about the success of the New Development of the Sarit Centre and consequently expect a large footfall at our new state of the Art Duracoat Home Solutions Showroom at the Sarit Centre,” said Mr Shah, speaking during the launch.
Having achieved success at the DuraCoat Home Solutions showroom in 2016 along Forest Road, the paint company aims to increase its customer interaction with the latest range of internal and external textured finishes coating from San Marco and San Deco of Italy and Turkey respectively.
Present during the opening of the showroom was Basco Paints Chairman Anil Shah, Operations Director Bipin Shah , Exports and Marketing Director Mital Shah, among others.
The paint company continues to adopt a customer-centric approach in consumer relations which has spearheaded success. Through a rewarding app dubbed Zawadika Na Marangi , Basco Paints has rewarded customers based on points accrued from the purchase of the Duracoat range of products.
Basco Paints runs the DuraCoat training program introduced in 2010 which has trained over 3,600 painters countrywide. Basco Paints aims to train 100,000 painters countrywide in the application of textured finishes by 2021.