Renowned communications experts are expected in Nairobi as trainers during the World Conference on Public Relations in Emerging Economies (WCPREE) to held between 15th to 18th November 2015. They will be led by Lord Peter Selwyn Chadlington (UK), Paul Holmes (of the Holmes Report), Esther Cobbah (Ghana), Bala Muhammad (Nigeria), and Gerald Mullally from the Cabinet Office of the United Kingdom among others.
Lord Chadlington is a senior client advisor of Huntsworth plc and supports the Kenyan government strategy in recovery and revival of tourism. He will speak on the Aligning of Public Relations/Communication to support Country Vision 2030. His firm Huntsworth is the largest independent international consultancy group operating from 72 principal offices in 31 countries around the world.
Previously, he founded the PR firm Shandwick in 1974 and developed it into the largest PR consultancy in the UK, a position it held for 17 years. After he sold it in 1998, he went on to found Huntsworth that includes the PR Company Grayling Ltd, which has recently started business in Kenya on the invitation of the Kenya Government.
Paul Holmes will speak on “achieving sustainable development in emerging economies through effective public relations’. He is the CEO of the Holmes Group that assesses the state of public relations and communications globally and publishes it in The Holmes Report.
The group also manages the prestigious SABRE Awards competition. The Conference is expected to bring together the international communication community to deliberate on important issues affecting emerging economies such as jobs and growth, health, sustainability and climate change.
Public Relations Society of Kenya (PRSK) Chairperson Jane Gitau says the conference will attract notable speakers and panellists during the four day meeting including global entrepreneurs in the communication industry, PR scholars and heads of renowned global corporate brands among others.
“Apart from the conference plenary and parallel sessions, there will be a careful blend of academic discourse, mentorship and skills set workshop for students pursuing studies in PR as well as master classes targeting professionals who are working in diverse economic sectors,” Ms Gitau added.
Other key speakers during the conference include Gregor Halff, Chair of the Global Alliance, a faculty member and director at the European School of Management and Technology (ESMT, Berlin) and also a professor at Singapore Management University (SMU); Esther Cobbah, chief executive officer, Strategic Communications Africa; Dr Bala Muhammad Lecturer, Department of Mass Communication, Bayero University in Nigeria; Dion Benetatos Director, Africa, Weber Shandwick South Africa among other distinguished professionals.
The event is the first of its kind is organised by the Public Relations Society of Kenya (PRSK) in conjunction with Global Alliance for Public Relations & Communication Management (GA), with a focus on emerging economies which have often been excluded as players in the global arena.
The delegate registration for the conference is Ksh76, 000 per person, (early bird) and Ksh95,000 for later registrations.
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