Mobile services operator Safaricom has ended unlimited mobile data services bundles.
The mobile service provider announced that it will abandon the sale of unlimited mobile data bundles and shift its energy to fixed data on Monday.
In a press statement, Safaricom CEO Bob Collymore said that the company is best for fixed broadband services and will focus more on that. Provision of unlimited data bundles has allowed users with internet enabled cell phones as well as modems to access the internet for a fixed price.
Daily internet bundles ranges from 5 MB at Kshs. 5 to 25 MB at Kshs. 20 for mobile phone users. Collymore said that the unlimited data service has been a loss- making venture as subscribers download heavy volumes of data which subjects the network to lagging.This degradation will not be the case with the fixed network.
Other mobile service providers such as Telkom Orange, Airtel and Yu are planning to take advantage of the data market. This is after Airtel reintroduced unlimited monthly data package and Telkom Orange launched unlimited data, to make internet data affordable to anybody.
The move comes barely three weeks after Safaricom doubled its internet speeds to offer subscribers a wide range of advanced data and voice services, with greater network capacity through improved spectrum efficiency.