Giant electronics manufacturer LG Electronics (LG) has announced the opening of ‘LG Cloud’ service which allows users to manage and consume all types of content on three screens without a separate set-top box.

LG’s Home Entertainment Company CEO Havis Kwon said that LG made this move as most companies today only see the cloud as a storage device or in the case of YouTube or Flickr, only for one type of content.

He said that the company will avail the real streaming multimedia cloud for all three screens. The service will provide flawless connectivity and streaming access to all digital content across various electronic devices such as TVs, Mobile Devices and PCs.

“Tomorrow’s consumers don’t want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient,” he said. The cloud is able to harmonize smartphone content with the cloud server and the user’s PC and TV.

Photos and videos taken with the smartphone can be viewed and streamed to the PC or TV almost instantaneously. Videos edited on a PC can be uploaded to LG Cloud for viewing seconds later on a smartphone.

The difference is in LG’s real-time streaming transcoding technology. The conversion happens on the server in real time, not on the device. There is no need to worry about installing codecs or converters, everything happens seamlessly and in the background with no involvement from the user.

The service also works perfectly with 3D content. Vacation videos taken with an LG 3D smartphone can be uploaded via 3G or Wi-Fi to the LG Cloud service. Back home in the comforts of the living room, the family can watch the vacation footage as it streams from LG Cloud to their LG Cinema 3D Smart TV in three dimensions.

LG Cloud will be offered as both a free and paid service. Free storage space and pricing will differ market to market and will be announced separately as the service becomes available in that country.

To use the service, one needs to download the LG Cloud app from Google Play or LG SmartWorld app store from their Android smartphones, LG SmartWorld store from their LG Smart TVs or the LG Cloud website (www.lgecloud.com) from their PCs or laptops.

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