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Top five betting companies in Kenya

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The rapid rise of online gambling in Kenyan has seen a spontaneous entry of online betting platforms that battle to attract customers. Many Kenyans are trying to understand how they can a coin from betting and with that comes the firms. Despite Sportpesa being a household company in the country, some more entities are also on the verge.

Here is a list of five top betting firms in Kenya:

1. Sportpesa: Known for the slogan of ‘Africa’s number one online betting site,’ Sportpesa, the pioneer of online football betting in Kenya has taken the nation by storm, redefining the nature of betting. Making people richer as well as poorer, depending on what one does. Its jackpots worth of millions of money still keep it the top of all other platforms. Sportpesa is the official sponsor of Kenya Premier League, both AFC Leopards and Gor Mahia on a tune of over 170 million shillings in total per year.

2.Elitebet:  Once Sportpesa’s fiercest competitor and now slowly fading away due to customers seeking in-play betting and inclusion of various sports. Elitebet’s most successful secret weapon is that it allows customers to bet with as little as five shillings while Sportpesa only allows a minimum of one hundred shillings. Elitebet does not offer any jackpots but it is the only site that allows a customer to insure specific bets.

3.Betin Kenya: An affiliate of Europe’s GoldBet Group, Betin Kenya has battled its position in the Kenyan market and picked quite well. With a minimum bet stake of 50 shillings and a weekly jackpot attached to it,Betin Kenya is undoubtedly one of the topmost. It’s campaigns are branded by K24 TV’s Tony Kwalanda,a sports journalist who does the firm’s online recommendations.

4.Betway: It first hit the headlines during the battle for sponsorship deals for Kenya Premier League side,AFC Leopards. Betway, reportedly offered a lower deal, surpassed by that of Sportpesa thereby seeing the latter take sign a deal with Ingwe. The firm however sponsors English premier league side, West Ham United.

5. Mcheza: The youngest member of the group but has hit grounds rapidly. This is probably because it is co-owned by former Citizen TV news anchor Julie Gichuru and Acumen Communications. With an investment of 1 billion shillings by Intralot, Mcheza could be a tough challenger in the future but still has to work on its online presence because it only allows text message betting as opposed to the online wave.

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COLLINS OGUTUhttp://Businesstoday.co.ke
The writer, a correspondent with Business Today, is a football commentator and finds the money factor in the game. Email him at: [email protected]
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