NAIROBI, Kenya
Electronics company Sharp and its local partner Pole Stars yesterday launched Kenya’s first commercially available 80-inch LED TV and its latest Double French Refrigerator. Speaking during the launch, Sharp General Manager for Middle East FZE Tagami Yasuharu said these products are part of the company’s assault on the modern luxury lifestyle market.
The company is projecting to grow its market share to 20 percent by 2014 from the current 5 percent, banking on the growing middle class and upmarket consumers. The 80-inch AQUOS LED TVs promises enhanced picture quality, impressive functionality, and energy-efficiency. It will retail at Sh1 million.
The new Double French Refrigerator, on the other hand, carves a niche in the high-end luxury kitchen segment with its bigger size, attractive functions and impressive specifications. Kenya is the first market in Africa to have the 80-inch TV, making the country a focal point in its drive into the larger East African market. “Kenya is our gateway to East of Africa and we are very optimistic with our prospects here,” he said.
Yasuharu said Sharp has dedicated its latest offerings to the modern family and its high-end urban needs to mark 100 years in business, which was celebrated in September. “Our gig AQUOS series fulfills the demand for bigger screens, while maintaining affordable prices and energy-efficiency”, said Yasuharu. “The 80-inch AQUOS LED TV meets the consumer’s need for bigger flat panel TV. It is stylish, offers stunning picture and sound quality.”
He said Sharp’s large TV products will enhance home entertainment experience with the optimisation provided by smart TV features, while it offers cutting edge appliances for today’s sophisticated kitchen where the modern family increasingly spends more time together. Rakesh Singh, the general manager of Polestars said Kenya leads in the evolution of technology and lifestyles, adding that luxury expenditure has been growing over the past few years.
“Kenya is at the forefront of socio-cultural development in the region and this is leading to rapid modernization of the typical Kenyan household” he said. A Japanese powerhouse of innovation, Sharp which is celebrating 100 years of existence. The two new products are part of the “From Bigger to Biggest” products line, which reiterates Sharp’s position as the leader in LCD/LED TV category, thanks to its 10th generation panel technology.
80 Inch “Real as life” Home Entertainment
The full HD Japanese made panel, Sharp’s flagship 80 inch model LC-80LE940X provides more than twice the screen area of an average 55-inch TV. It features Sharp’s 4th Generation Quattron technology for better 3D viewing, plus direct LED backlighting and Aquo-motion Pro (240Hz) to decrease blur during fast-moving videos. It also boasts advanced Wi-Fi capabilities, which are further strengthened by Sharp’s smart TV interface, allowing customers to enjoy applications such as Facebook, Twitter and YouTube. The interface also allows customized preferences which allow users to send photos, music and videos wirelessly.
Must-have for any modern Kitchen
Sharp’s new Double French Refrigerator SJ-F80PE features 4 doors, a multi-function LCD screen and eco-friendly and long lasting LED lighting. It offers a total of 724 litres of usable capacity for food and beverages storage. In addition, the refrigerator is equipped with Sharp renowned Plasmacluster Ion technology (PCI) to ensure hygienic refrigeration and help keep food fresh for longer. Equipped with an Aluminum Hybrid cooling panel system and anti-bacterial honey-comb filter this fridge is a must-have for any modern household. PCI Technology reduces levels of undesirable contaminants in the refrigerator’s interior such as airborne mould, fungi and adhering bacteria, keeping food fresher for longer.
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