MultiChoice has slashed Dstv subscription fees effective September 1, in what is seen as a bid to retain its customer base amid a tightening of belts by customers due to rising cost of living.
On top of it, the pay television provider has made adjustments to content provision to its viewers by adding La Liga games to the DStv Family package as well as lifestyle and kiddies programming. SuperSport recently secured the rights to broadcast WWE programming live for the first time ever across sub-Saharan Africa.
According to the MultiChoice Kenya Managing Director, Eric Odipo, the move is aimed at easing life for customers living in tough economic times, attributing the rise in subscription fees to unstable exchange rates.
“We want to reward them for their ongoing loyalty and support by providing them with the best local and international entertainment. We will do our bit by adjusting the price of their DStv packages to make them more affordable while adding more value,” said Odipo.
“The majority of our input costs are in US dollars and we hope we won’t experience any further currency devaluations or other unexpected increases in costs for the remainder of the year. We will continue to review pricing from time to time, taking into account the economic conditions of our operations,” he concluded.
The new pricing schedule
|Package||Current Price||New Price||% drop|
|Premium||Ksh 8,180||Ksh 7, 900||3.42%|
|Compact Plus||Ksh 5,425||Ksh 5,200||4.15%|
|Compact||Ksh 3,550||Ksh 3,200||9.86%|
|Access||Ksh 1,050||Ksh 950.00||9.52%|
“This substantial price drop across our DStv packages reinforces our commitment to ensuring that our customers receive the best possible access to great entertainment and outstanding value,” said Odipo.
Currently, a DStv Zappa decoder retails at Sh5,000/- while the Explora decoder is going for Sh10,499/-. Both decoders come as full kits with satellite dish, cabling and connectors.
“Entertainment is a powerful way to tell stories that open our minds, bring people together around shared passions, and connect us to new realities. It makes us laugh and cry. It informs, it educates and it inspires. As a Video Entertainment company our role is to enrich lives of our customers across the various territories we operate in,” he added.