Tata Motors
Tata Motors Ltd regional director for East Africa, Naresh Leekha (on the wheels) and the executive director for Commercial Vehicles, Mr Ravi Pisharody, try out the new TATA Ultra Utility Vehicle launched in Kenya. PHOTO / Corporate Talk

Tata Motors has launched its next-generation range of ULTRA Business Utility Vehicles in the light commercial vehicle segment.

The Tata ULTRA seeks to meet changing customer needs for a commercial vehicle based on superior performance, with a comfortable world-class cabin, heavy-duty aggregates and multiple load-body configurations.

The Tata ULTRA offers the lowest overall cost of ownership, safety and offers multiple features, including increased performance. The Tata ULTRA can cater to payloads ranging 4 to 11 tonnes and engine capacities from 125 HP to 180 HP.

Mr Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors said  Tata ULTRA is a result of feedback from customers and an immersive study into the lives of drivers to better understand their expectation. “As a major player, we are committed to shaping the industry here, with the latest global technologies, giving the Kenyan customer competitive business advantages with the trusted credentials of the Tata Motors brand,” said Mr Pisharody.

Head-Commercial Vehicles International Business, Tata Motors Rudrarup Maitra said, “With ULTRA we hope to consolidate our position in the light-duty commercial vehicle space here in Kenya.”

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