Crafting The Year Ahead: The Power Of 10 In Personal Branding, Goal Setting

As you contemplate your 2024 goals, consider incorporating the Power of 10 into your planning process.

The beginning of a new year is an opportune time for reflection on the past and the setting of goals for the year ahead.

Many of us have enthusiastically embarked on this journey, formulating both personal and potentially corporate/departmental goals. This exercise is instrumental in gaining clarity on the direction we desire for the coming year. Having witnessed the transformative power of this process through a friend who successfully checked off numerous goals by year-end, I’ve taken on this challenge with greater seriousness this 2024.

While 2023 wasn’t a complete loss, the absence of an intentional focus on the bigger picture could have led me astray focusing on day-to-day tasks that sometimes did not align with the bigger aspirations.

Sometime back, I was introduced to the concept of “the Power of 10” by Frank Molla, a Senior Business Leader & Tech Executive. He emphasizes considering the impact of every decision not only 10 years from now but also at intervals of 10 months, 10 weeks, 10 days, 10 hours, 10 minutes, and even 10 seconds from now (10-10-10). This unique approach to thinking ahead simplifies how we approach the future.

Instead of setting goals from an obscure perspective, the Power of 10 encourages examining goals both from a short-term (10 months, 10 weeks, 10 days) and a long-term perspective (10 years). By framing decisions in the context of a 10-year horizon, we gain insight into the enduring impact of our choices, and by progressively narrowing the timeline, we set achievable milestones ensuring that we set daily and weekly actions align with our broader vision.

This philosophy underscores the importance of having an actionable plan alongside your vision. While a vision articulates what you aim to achieve in the future, a plan provides the roadmap outlining how you will achieve it. Together, they form a potent combination that focuses your efforts, enabling you to achieve more than you might have imagined.

As you contemplate your 2024 goals, consider incorporating the Power of 10 into your planning process. This approach prompts you to think through the actions needed to bring your vision to fruition.

The Vision for Your Personal Brand

Extending the exercise beyond one’s life goals, consider applying this methodology to your Personal Brand too. In today’s competitive landscape, a Personal Brand not only builds a reputation but also sets you apart. A well-defined vision for your personal brand enables focused efforts, allowing you to identify opportunities and make strategic choices that align with what your future self seeks to achieve

To embark on the journey of mapping your Personal Brand Vision statement you need introspection. Begin by asking yourself the following questions:

  1. Who Do I Want to Become?
    Delve deep into your aspirations and define the person you aim to become and the message you want to represent. This introspection lays the foundation for a clear and compelling personal brand.
  2. Who Do I Want to Surround Myself With?
    Consider the importance of your professional and personal networks. Strategically building connections can provide opportunities for growth and collaboration.
  3. How Do I Get to the Person I Want to Become?
    This question necessitates a practical approach. It prompts considerations about actions necessary to grow your Personal Brand. Actions around your educational pursuits, skill development, and effective utilization of social media come in handy when answering this question.
  4. When Do I Need to Have Become Who I Wish to Be?
    Establishing a timeline adds a sense of urgency to your personal brand development. This timeframe encourages intentional actions and ensures you are consistently working towards your envisioned self.
  5. Do I Have an Adequate Support System?
    This means identifying individuals in your network or community who can serve as your accountability partners. An accountability partner is someone who understands your goals, shares similar values and is committed to supporting your personal and professional growth. Consider people who can provide constructive feedback, and hold you responsible for staying on track.

As you work on your 2024 goals, ensure they include objectives related to the future of your personal brand. Prioritize your Personal Brand by answering the questions above, and by the end of the year, you’ll find yourself as a markedly different individual.

Develop your Personal Brand Vision Statement today, and let 2024 be the year you stand out for growth.

This article was written by Alice Ngatia, a marketing and communications professional by day and personal branding trainer by night.

Read: 10 Most Valuable Companies in Kenya and What Fuels Their Growth

>>> Peter Ndegwa Admits Safaricom Is Experiencing Slowed Growth

Latest

Firms Announce Merger Deal to Expand Services

Dalberg Implement, a leader in on-the-ground program implementation with vast expertise in strategy execution, and Axum, an Afrocentric impact firm dedicated to fostering inclusive growth across the Global South, have announced a merger.

Odibets Launches Mega Water Project In Makueni

Odi Mtaani Foundation by online betting company Odibets, in...

Ivon Priscar Living Kenya’s e-Commerce Dream in Grocery Shopping

As Kenya's informal sector continues to thrive, companies like Kapu serve as catalysts for economic empowerment and resilience.

Rose Ntong’ondu: Popcorn Hawker Who Owns a Multi-Million Beauty Empire

Rose Ntong'ondu, founder of Makeup by Rose, is a Kenyan-based makeup artist, teacher, mentor, and beauty entrepreneur.

Follow Us

Newsletter

Don't miss

Throwing The Girls Into Deep End: Single Kiasi S3 First Look

Nairobi’s dating scene is about to get messy: Single Kiasi...

Win New Year Crossover Mugithi Tickets With Odibets

The event has attracted prominent Kikuyu musicians who will be headlining the event including Samidoh and Muigai wa Njoroge.

For Coloured Girls is Theatre Production of the Year

The play ‘For Coloured Girls (who have considered suicide/ when...

Tusker Oktobafest Rolls East African Cultures into One

From regional events across Kenya to inaugural gatherings in Uganda and Tanzania, and the Tusker Oktobafest grand finale in Nairobi, the festival harmonized traditions, celebrated diversity, and highlighted the rich cultural tapestry of the East African culture

Lupita’s Little Brother Junior Nyong’o Charting His Own Path in Acting

Junior Nyongó, who is also a musician and a DJ and now a graduate of UC San Diego with an MFA in Acting, is crafting his own solid path in the world of acting with roles in major theatre productions.

Safaricom To Power Tusker OktobaFest Beer Festival

Safaricom’s involvement in OktobaFest as a technology and payments partner will focus on fostering seamless in-festival connectivity, empowering the youth and Gen Z community through Safaricom Hook, and powering digital payments through M-PESA.

Music Producers Launch Organization To Streamline Recording Industry

Recording Industry of Kenya (RIKE) was launched on 9th October 2023. Registered in 2022 as a not-for-profit organization, RIKE aims to promote the collective interests of producers of sound recordings in the country.

Nairobi’s Hero Bar Listed Among World’s 50 Best Bars

World Best Bars: Hero Bar in Nairobi continues to climb the list, moving up six places to No.62 and Johannesburg’s Sin + Tax comes in at No.94. Dubai new entry Ergo is at No.69 and Melbourne’s Byrdi has re-entered the list at No.61.

Kenyan DJs Face Off In Smirnoff Battle Of The Beats Season 3

The Smirnoff Battle of the Beats Season 3, a DJ competition, is poised to unleash an unprecedented musical frenzy countrywide.

The Highs And Lows Of Betty Kyallo, Sisters Show As Season 2 Ends

Kyallo Kulture has always been, above all, about sisterhood, and in Season 2 we have witnessed the charm of it - the ups that gave us wholesome moments as the sisters led by Betty Kyallo spent time together.
BUSINESS TODAY
BUSINESS TODAYhttps://businesstoday.co.ke
editor [at] businesstoday.co.ke

Firms Announce Merger Deal to Expand Services

Dalberg Implement, a leader in on-the-ground program implementation with vast expertise in strategy execution, and Axum, an Afrocentric impact firm dedicated to fostering inclusive growth across the Global South, have announced a merger.

Odibets Launches Mega Water Project In Makueni

Odi Mtaani Foundation by online betting company Odibets, in collaboration with the Betting Control and Licensing Board (BCLB), have launched a multi-million water project...

Ivon Priscar Living Kenya’s e-Commerce Dream in Grocery Shopping

As Kenya's informal sector continues to thrive, companies like Kapu serve as catalysts for economic empowerment and resilience.

LEAVE A REPLY

Please enter your comment!
Please enter your name here