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M-Net adds 8 movie channels to DStv log, targets specific audiences

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Nairobi, Kenya

DStv audiences across Africa are set to get more entertainment as M-Net plans to expand its movie genre by adding eight other channels, starting this October.

The genre-themed movie channels will focus on specific audience needs and will don the tagline A Movie for Every Mood.

“At DStv we continuously seek to pioneer and innovate. Starting October 1st, our subscribers will have a new experience as DStv will unveil new channels and revised numbers for some of your favourite channels,” said Mr Danny Mucira, Multichoice Kenya General Manager during the announcement in Nairobi.

The movie channels are themed according to movie type and will include M-Net Movies Premiere, M-Net Movies Comedy, M-Net Movies Family, M-Net Movies Action Plus, M-Net Movies Drama & Romance and M-Net Movies Showcase. Rounding off the M-Net movie line-up are M-Net Movies Action (previously M-Net Action) and M-Net Movies Stars (previously M-Net Stars).

With the tagline audiences can now be assured of a wider choice of the best possible selection of available movies anytime of the day. This marks a significant evolution in M-Net’s movie line-up that currently encompasses only 2 generic movie channels.

The new range of movie channels, which debuts in October, is specifically designed to ensure easy navigation for audiences so they know just where to find their favourite type of movie. DStv subscribers can also get information on the upcoming DStv channel re-numbering initiative on the DStv website.

With DStv launching several new channels in the recent past, the channel re-numbering initiative is focused on ensuring that all channels are grouped as relevant by genres. This will mean that viewers can find the channels that they are looking for easily and quickly. This update of the channel numbers will also allow for future channel growth on DStv.

And to help viewers navigate the channel number changes, DStv is also launching a dedicated channel (DStv channel 198), hosted by Big Brother star IK Osakioduwa. Alternatively, by pressing OK on the DStv remote and click on the Renumbering section for info, the renumbering commences.

The writer is a Communication and Journalism Student, Moi University.

 

 

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LUKE MULUNDA
LUKE MULUNDAhttp://Businesstoday.co.ke
Managing Editor, BUSINESS TODAY. Email: [email protected]. ke
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