NAIROBI – Crown Beverages Ltd today relaunched its bottled water brand, Keringet, with a stylish and an eco-friendly packaging design it says is a response to modern consumer trends.
While unveiling the refreshed look, at a fun filled Blankets & Wine event, Keringet Managing Director Jason Schmidt said: “The new Keringet recyclable bottle is 20% lighter, stylish and the flowing lines feel just right in your hand while adding strength, stability to the bottle.”
Keringet is naturally sourced and filtered near Molo, in Nakuru. “Our rebranding demonstrates not only where Keringet stands today but also where we are heading. We are poised to reliably serve our customers’ every need today and into the future; offering them with unrivaled product in the market along with reaffirming our commitment to environmental sustainability,” Mr. Schmidt said.
The water market in East Africa has undergone a transformation during the lifetime of the Keringet brand. With few developed supplies of high quality water, and much of the population without potable water, the region’s need for a safe supply is deep-seated. Alongside this growing need, East Africa has enjoyed rapid growth in its middle classes developing rising interest in the health-giving qualities of pure, natural mineral water.
Bottled water is now a mainstream consumable within all middle and upper-income households, representing a market worth billions of shillings. However, the total market penetration remains low compared with global consumption of more than seven gallons per person per year in the $75bn bottled water market.
