Over the years, women have been known to make better drivers than men, but studies have shown an unfortunate consequence of exposure of women to mechanical failures that can lead to fatal crashes.
Researchers looked at 6.5 million car crashes and found a higher than expected number of accidents between two female drivers. This has also been supported by an increase in the number of female vehicle owners.
According to the Ernst & Young’s Growing Beyond – High Achievers report, women now
earn $13 trillion around the world. In five years’ time, it will go up to $18 trillion. In 2028, women are expected to control three-quarters of the world’s discretionary spending. The female consumer is increasingly seen as a growth market for brands such as automobiles which was traditionally known to be a male-oriented product.
Kenya Orient Insurance Ltd held the first ever auto clinic for its lady customers at Parklands Sports Club. Dubbed KOIL Lady Auto Clinic, the initiative gives lady customers a chance to learn more about their cars. The insurer, in partnership with Auto Xpress, provided not only advice on the best insurance cover for women, they also advised their customers on how to maintain and care for their cars.
Ladies were trained on auto related and preventive maintenance tips such checking vehicle fluids, changing tyres, wwheel balancing and a chance to see the actual diagnostic of a vehicle. Other Partners on board include AAR, Fat Loss Laboratory, Mapara
Physiotherapy and Crystal Hair & Beauty.
“We look forward to giving our lady customers a well-rounded day, we recognise that women are keen on their health and as such we have included the health and nutritional checks. We also want to pamper them through massages and mini manicures” said Ms Mercy Kiana General Manager Kenya Orient Insurance Ltd.
She said Kenya Orient strives to change the way the industry views and markets to women on issues surrounding their cars while also changing the beliefs that women have towards their cars through education and niche marketing.
The Orient Motor Pack cover offers women excess free insurance, air and ground through AMREF maisha, covers the baby car seat in case of any incident as well as covers for the hand bag in the event of carjacking.
The auto clinic will be held twice every year with the first series expected in Nairobi and another in Mombasa later during the year.
