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Haha or lol? How you laugh online can make or break business relationships

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Do you really mean business? Well, if you do, this is for you. Basically every small business owners and any other business operators often spend huge portion of their time on the Internet. Chatting with prospective clients and literally fetching for opportunities.

In this event, you may have laughed out loud at something you saw on Facebook, twitter or whatsapp recently, but you probably didn’t type “lol” because a lot of course do not like it. That’s according to new research by the social media platform, which analyzed user “e-laughter” across Facebook for the last week of May into June. Facebook’s conclusion was that most people during that time 51.4 per cent to be specific used “haha” to denote laughter. Another 33.7% posted some sort of emoji.

In third place came haha’s cousin, “hehe” at 13%. But this could be the winner over here, I mean Kenya.  Finally, there’s “lol,” which accounted for only 1.9% of e-laughter during the time of the study. Fairly enough, from June to now, probably ‘lol’s percentage could have risen.

Know the right busines e-laughter

This study only looked at Facebook users, and only at one period of time, so it’s possible “lol” still holds sway over other corners of the Internet. Including twitter where a lot of #KOT apply it big time.

Small business owners need to communicate online, and knowing how e-laughter works is another tool to understanding and speaking the language and keeping their clients intact with some good he he, ha ha, lol or even the irritating ‘lmao.’

Facebook’s research was done in response to a New Yorker article, which suggested that e-laughter varies by age and gender, at least according to her anecdotal study.  But Facebook found age might not determine how we let out our e-laughter.

Facebook said on its official blog: “Are the hehes really a more youthful expression than hahas? The data say: not so! We found that across all age groups, from 13 to 70, the most common laughs are still ‘haha,’ ‘hahaha,’ ‘hahahaha,’ and only then followed by ‘hehe.’”

Men apparently prefer “haha” and “hehe”and their variations, while more women use emojis and “lol.”

Your laugh depends on where you live

The median emoji user was younger than the median haha-er. Both of these users tended to be younger than those using “hehe” and “lol.” Interestingly, how you laugh depends on where you live according to the findings. Facebook also denoted that most women tend to use ‘lol’ and a bit of haha while men crave for the hahahas’, hehe and haha of this world.

So, what does this mean to small online business owners? ‘lol’ is the least popular e-laughter and mostly taken lightly in a conversation. To keep your business web interactive and on interesting chats, emojis and hehe, haha, hahaha should accompany your chats. Unless, lol overtakes the findings, this remains the shocking reality.

The weekend is here; you could start practising doing the recommended e-laughter for a new week ahead. Have a wonderful weekend, will you?

NEXT READ: LESSONS FROM A 28-YEAR-OLD RAKING IN PROFITS FROM FOREX TRADING

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COLLINS OGUTU
COLLINS OGUTUhttp://Businesstoday.co.ke
The writer, a correspondent with Business Today, is a football commentator and finds the money factor in the game. Email him at: [email protected]
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