Carrefour has opened a branch in Karen, Nairobi. [Photo/ Courtesy]

French retail giant Carrefour today opens its first store in Kenya, stepping up competition for high-end retailers in the market.

Carrefour —ranked the world’s second-largest supermarket chain after Wal-Mart Stores —open its maiden Kenyan outlet at The Hub, a new shopping mall located in Nairobi’s upmarket Karen suburb.

SEE ALSO >> Carrefour integrates M-Pesa payment service

It will set up 6,000 square feet of retail space, taking up a fifth of the 30,000 square-feet of the Sh4 billion shopping mall located in Nairobi’s affluent Karen district.

Carrefour’s entry is expected to pose new competition especially to the market leader Nakumatt, which targets similar clientele.

“The supermarket space has been dominated by local indigenous players with some small exceptions. The arrival of Groupe Carrefour signals that this cosy market is set to come under pressure. Carrefour is surely targeting the top slice spend and in that regard I think they will be well received,” said the Rich Management CEO Aly Khan Satchu.

Kenya’s formal retail market is dominated by privately-held and family-owned businesses such as Nakumatt, Tuskys and Naivas with only one listed supermarket chain Uchumi.

See Also >> Full list of the 124 personal cars recalled by KRA

According to London-based consultancy Oxford Business Group, Kenya is second to South Africa and doubles Nigeria, Africa’s largest economy, in the level of development of formal retail shopping stores.

The growth in shopping malls, says the firm, has been fuelled by demand as the expenditure level for the average Kenyan consumer has risen by as much as 67 per cent in recent years, making Kenya Africa’s fastest-growing retail market.

But while dedicated retail properties and formal retailers are on the rise, the market remains dominated by the traditional, informal sector where 70 per cent of Kenyans do their daily shopping, according to consumer research firm Nielsen.

In the steps of Massmart

Carrefour’s two retail stores in Kenya will be operated by Dubai-based Majid Al Futtaim Retail, the exclusive franchise holders for Carrefour in the region. The Middle East firm is part of the Majid Al Futtaim Group, the family-owned business that acquired troubled motor dealer CMC Holdings in a Sh7.5 billion cash offer in 2014.

The Paris-based supermarket chain is set to become the second global supermarket chain in Kenya’s retail industry after South Africa’s Massmart which opened its Game store last year at the Garden City Mall along the Thika Superhighway.

Carrefour is also eyeing a 100,000-square feet store at Two Rivers, a shopping complex owned by the Nairobi bourse-listed investment firm Centum, this year. Carrefour has a total of 10,105 stores in 34 countries across Europe, the Middle East, Central Asia, Russia and Africa.

Next Read >> The secret behind the rise and rise of Infinix in Kenya


  1. hallo,i love the idea of having a branch in nairobi. That was good of you.Kindly which email address can i use in applying a job in your supermarkets?

  2. It’s good to see that there is competition in the market from International Retailers. But there are a couple of points to consider: There needs to be expansion of Carrefour-one store will not suffice. The pricing at the store is good-can Carrefour sustain Loss leading in some categories? The road to the Hub is bad and when we visited the centre it was very quiet. It will be challenging but it will be competitive and can only be good for the retail environment in Kenya

  3. Two stores in the whole country do not pose competition to anyone in the field especially Nakumatt which has I believe a loyal clientele.

  4. Let them come small but wide….it will capture a lager market….if the target is the upper scale only….then let them be our guests….this is Kenya…..we begin small to get big!!

  5. I agree two stores wont make such a threat to market leader Nakumatt; but with growth and expansion i can see that happening. I was there past weekend and must say apart from the cold i got from their cold AC the place is welcoming and tempting to your bank account

  6. The only competitive advantage that Nakumatt has at the moment is the established customer loyalty which is bound to change once Carrefour diversifies in the market.It could be having just two stores currently thus not posing a major threat to Nakumatt but this a good strategy as they need to focus on stablizing themselves in the country first.After sometime there is a high possibility of capturing a high fraction of the market and win Nakumatt customers too.

  7. They should take up uchumi in langata. U cannot even get a packet of milk. Why do they bother to open doors if they are not selling.

  8. Good for health competition,welcome to kenya.we are ready to receive you for young kenyans to have jobs. Working with nakumatt but I am encouraged to apply for ajob.

  9. I hereby apply for a job vacancy in your company. I have been working with Nakumatt for 2 years now. I request you to have me to work with you to achieve your goal.

  10. Hello there! This is kind of off topic but I need some advice from an established blog.
    Is it very hard to set up your own blog? I’m not very
    techincal but I can figure things out pretty
    quick. I’m thinking about setting up my own but I’m not
    sure where to begin. Do you have any ideas or suggestions?
    With thanks

  11. It is actually a nice and useful piece of info. I am glad that you simply shared this helpful information with us.

    Please stay us up to date like this. Thanks for sharing.

  12. Hey there! This is my first visit to your blog! We are a
    collection of volunteers and starting a new initiative
    in a community in the same niche. Your blog provided
    us valuable information to work on. You have done a wonderful job!

  13. Nice post. I learn something totally new and challenging on sites I stumbleupon on a daily basis.
    It will always be helpful to read through content
    from other authors and use something from other sites.

  14. The goal is usually to prevent an optical train wreck and instead gain a natural and
    smooth transition between two or three patterns. It’s very easy to help keep tabs
    on trends and be the fashionista in almost any crowd.
    Nobody wears an ascot, buut tell that on the yacht owner abbout the Rivera.

  15. This design is incredible! You definitely know how to keep
    a reader amused. Between your wit and your videos, I was
    almost moved to start my own blog (well, almost…HaHa!) Great job.
    I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

    این پیغام مشاوره و پیشنهاد مناسب درخصوص کسانی است که می خواهند حواشی محتواها متماثل به این مطلب مطالعه بیشتری داشته باشند

  17. Fantastic goods from you, man. I’ve understand your stuff previous to and you are
    just extremely wonderful. I actually like what you’ve
    acquired here, certainly like what you are saying
    and the way in which you say it. You make it entertaining
    and you still take care of to keep it sensible. I can’t wait to read
    far more from you. This is actually a tremendous site.

  18. I am really loving the theme/design of your weblog. Do you ever run into any web browser compatibility issues?

    A few of my blog visitors have complained about my blog not operating correctly in Explorer but looks great in Chrome.
    Do you have any tips to help fix this issue?

  19. Greate article. Keep posting such kind of info on your blog.
    Im really impressed by your blog.
    Hello there, You’ve done an incredible job. I’ll definitely digg it and individually recommend to my friends.
    I am confident they will be benefited from this site.

  20. Wonderful blog! I found it while surfing around on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never
    seem to get there! Appreciate it

  21. Hmm is anyone else having problems with the pictures on this blog loading?
    I’m trying to figure out if its a problem on my
    end or if it’s the blog. Any feedback would be greatly appreciated.

  22. I am curious to find out what blog platform you are utilizing?

    I’m experiencing some minor security problems with my latest blog and I would like to find something more safeguarded.
    Do you have any solutions?

  23. Greetings from Florida! I’m bored to death at work
    so I decided to check out your blog on my iphone during lunch break.

    I really like the information you provide here and can’t wait to take a look
    when I get home. I’m amazed at how fast your blog loaded on my mobile ..

    I’m not even using WIFI, just 3G .. Anyways, awesome site!

  24. Hey there, I think your site might be having browser compatibility
    issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then that, very good blog!

  25. Heya this is kinda of off topic but I was wanting
    to know if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience
    so I wanted to get guidance from someone with experience.

    Any help would be greatly appreciated!

  26. If you are heading for another city and
    find that you have a good show in that city, you can’t look at different companies for your box office, stand it a line and purchase
    the tickets. “Because you happen to be here reading this article flash games report now with this particular moment in time; everything you have is “The first movers advantage” on your own to take a hold of now. The Open Video Project: This is site having a huge variety of digital video for sharing.

  27. Very good blog! Do you have any tips and hints for aspiring writers?

    I’m hoping to start my own website soon but I’m a little lost on everything.

    Would you advise starting with a free platform like WordPress or go
    for a paid option? There are so many choices out there that I’m completely overwhelmed ..
    Any suggestions? Thank you!

  28. I have been browsing online more than three hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my view, if all site
    owners and bloggers made good content as you did, the net will be a lot more
    useful than ever before.


Please enter your comment!
Please enter your name here