NAIROBI, Kenya
LG Electronics has launched Cinema 3D Smart TV range into the East African market in what will cement its market leadership in the home entertainment category.
The company said the launch of Cinema 3D Smart TV will provide the most expansive yet simple home entertainment experience to Kenyan and regional households.
LG Electronics Managing Director for East and Central Africa Mr Josep Kim said that the launch of Cinema 3D Smart TV was another first as the gadget is sized at almost zero mm making it the thinnest in the market as of now.
“The LG Cinema 3D Smart TV, being equipped with the most advanced 3D technology, enables a smoother and more immersive 3D viewing bringing a limitless world of 3D entertainment at the tip of your magic remote,” said Mr Kim.
The Cinema 3D Smart TV will retail at a cost of Kshs. 185,000 for the 42 inch model with the company expecting to sell over 50 units by end of this year. With the purchase of the newest 3D innovation, customers will enjoy 3D content more comfortably for longer, using light-weight, battery-free 3D glasses while at the same time enjoying the CINEMA 3D flicker-free display which causes no stress to the eyes. In addition, through 3D content services and 2D to 3D conversion engine, the CINEMA 3D experience has no limits as it offers unlimited choices.
“Through Smart Share Plus, users can access endless multimedia content stored in external devices, as well as view TV content on smartphones connected via Wi-Fi Direct. Users can communicate online and access limitless variety of online content, using established, must-have Smart TV apps and content services as well as those to be launched in the near future,” added Mr Kim.
The new line-up also features Dual Play function for gamers and an expansive selection of 3D movies, sports and games, offering a world of 3D waiting to be discovered through LG’s 3D World. LG’s newest addition to its cutting-edge technology is ideal for 3D Gaming and other forms of entertainment which are gaining popularity globally.
“The new Cinema 3D Smart TV line-up endorses our endeavor to bring the biggest innovations that technology has to offer today. We have avidly explored the model of Smart TV to create a product that offers a superlative TV viewing experience, offering useful, easy-to-use TV apps and premium content.
With a world record for narrowest bezel 3D TV, the product is not only stylish in its design, but breaks boundaries in quality and content as well,” said Mr Kim.
The company will banking on more innovative product launches to maintain its market leadership in home entertainment in the face of rising industry competition.
The writer is a Communiation and Journalism Student, Moi University
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