Marketing and communications agency Transcend Media Group was feted as a leader in the youth segment during the 2016 MSK & APA awards by scooping the Best Re-launch campaign for Trust condoms in a campaign dubbed “Kuwa True” by PSI. In addition, the agency bagged 1st runners up prize for Best launch of Pambazuka National Lottery. Separately TMG bagged an award for best integrated Campaign for the Kenya Power Switch Campaign during the APA awards.
The campaign dubbed “Kuwa True” was to move the Trust brand perspective from an “ancient brand” to a brand that understands the needs of its key consumers who want to be associated with brands that they are unashamed to be seen with. On the other hand, “IT’S BIG” campaign was meant to totally change the gaming landscape in the country.
“Getting these awards is an assertion of the agency’s commitment to produce effective campaigns that enhance brand perceptions and drive businesses forward. Our approach to business is through Immersion, Ideation in order to Inspire the target market and deliver work that works,” said Mr Tony Gatheca, TMG CEO.
“At TMG, we have an in depth understanding of the youth segment given that, 60 % of our staff are the youth. We have combined traditional expertise with them to acquire a youthful vibrant team that gives top notch ideas to our respective clients.”
Mr Gatheca congratulated TMG team for their efforts in these campaigns. “This victory is well deserved and is a morale booster to push and continue winning,” He added.
TMG is affiliated to McCann world group whose advertising philosophy is “Truth Well told” and provides world-class strategic tools that enhance marketing and communication.