Leading UK based provider of PayGo Solar home systems, Azuri Technologies, and payTV firm Zuku today launched the world’s first pay-as-you-go satellite TV package targeting households without electricity in the Kenya. Combining solar home power, 24-inch TV, satellite dish and Zuku Smart+ entertainment with 48 TV and 21 radio channels, the AzuriTV system targets households outside the power grid.
For only Ksh149 a day a customer will access an optimized 24-inch television integrated with Zuku TV with up to 5 hours of normal viewing per day, a powerful solar home system providing four bright home lights, mobile phone charging and a rechargeable portable radio.
Kenya has over 12 million households and a TV household penetration rate of only 38.2 percent as of 2015, according to a Research and Markets, Kenya Digital TV Forecasts report, with free-to-air broadcasting still the primary access method. The service is initially available in selected regions of Central Kenya and will be rolled out progressively nationwide in 2017, targeting the over 5 million households.
Speaking during the launch in Mwea, Azuri Technologies CEO Simon Bransfield-Garth said: “Solar power has made huge strides. Just a few years ago, a small solar light was new technology. Today we are providing a TV and service provision that would not look out of place in any major city in the world.”
Off-grid consumers face three key hurdles to watch TV – access to power, service coverage and the high up front cost of the installation. AzuriTV addresses all three, providing affordable TV.
Zuku Satellite TV CEO Jay Chudasama said the innovative approach will not only offer a revolutionary way to reach out to over 5 million homes without electricity in central Kenya, but also contribute greatly towards deepening the television penetration.
“This is a very exciting opportunity we are giving our customers and viewers to have more choices and enjoy the experience to watch over 40 Zuku TV channels that offers high-quality and affordable family entertainment with emphasis on the local content,” he said.
Through Zuku TV, customers can enjoy a number of exciting channels including local free-to-air channels, international channels and Zuku branded channels; Zuku Sports, Zuku Swahili, Zuku Kids, Zuku Life Glam and Zuku Nolly.
Customers pay the top-up rate via mobile money, allowing them to use the system as much as they want for the credit period. After as little as 2 years of payments, customers will own the equipment and continue to pay only for the satellite service.
Kenya migrated to digital only transmission in 2015. The country is experiencing a digital TV boom with pay TV penetration forecast to climb from 38.2% in 2015 to 51.7% in 2021 according to a Research and Markets, Kenya Digital TV Forecasts report. The off-grid solar market is rapidly advancing beyond just lighting and phone charging with Bloomberg Report 2016 forecasting that around 15 million households will have a solar-powered television by year 2020.
Govt to merge six financial agencies to form mega bank
According to the plan, the new agency will become a one-stop shop for loans from the Government ranging
Win for MCAs in fight for fat pay
They claim the salary capping has negatively affected the effective functioning of the 47 County Assemblies and County Governments
Align Kenya’s political system with global standards
There is need to ensure that our system is in line with international best practice especially as they relate to...
Kitui County embroiled in models ‘sex scandal’
At least 16 models have dismissed the crowning of four winners at a beauty pageant held last month
Kenya not yet fully a free democracy, new report says
While a full report on the country's performance is not yet available online, a summary of the report notes that...
Family of five perishes in Juja inferno
Police said a woman, three children - all aged below 10 years, and a man were found early Tuesday morning
Americans urged to support conservation
Conservation of nature in many countries in Africa contributes significantly to sustainable rural community livelihoods
It’s business as usual, Mike Sonko says
He dismissed reports that Igathe called it quits last Friday following disagreements arising from implementation of key projects and award...
Police mum on theft of State House furniture
Nakuru OCPD Samuel Obara told the press that only police headquarters in Nairobi or State House spokesman Manoah Esipisu can...
Uncertain future for 100 police officers recalled from NTSA
The Director of Personnel at Vigilance House, the Kenya Police Service nerve centre, Boniface Maingi asked the commanders to send...