Sheila Mwanyigha is back on air. The celebrated media personality, sacked from NTV in September 2015, has joined little known Ebru TV, where she will be among prime time English news anchors.
Ms Mwanyigha is part of a new cast of anchors and presenters who have joined Ebru TV as it prepares to relaunch on Wednesday to reposition itself in the market as competition grows. It has announced a series of new shows. Ebru has been struggling to find eyeballs in the TV market, with much of the market controlled by the main players led by Citizen TV, and followed by KTN, NTV and K24.
According to recent viewership raking, Ebru has yet to get substantial market share and is still group among others, which control only 2.5% of he viewership in Kenya.
Ms Mwanyigha was a presenter at Nation FM before she was sacked last year while on air alongside Sanapei Tande, Anto Neo Soul and Oga Obinna Ike. She had been at Nation Centre for 11 years.
Ms Mwanyigha, also co-hosted the AM Live talkshow with her colleague Kobi Kihara in the morning. Before joining NTV, Ms Mwanyigha was a mid-day presenter on Easy FM (now Nation FM), owned by Nation Media Group. She is also an accomplished singer. Soft-spoken and wearing an easy smile, Ms Mwanyigah had built herself a new brand in hosting the TV talkshow that touch on soft issues in life.
In the past, she has worked as a co-host of the Tusker Project Fame reality show. Dr Ofweneke joined Ebru after being retrenched from Milele FM.
Ebru’s relaunch comes barely two months after word leaked that it had been bought by Mediamax networks, which owns K24, People Daily and a host of radio stations including Milele FM. Before the buyout, Ebru was majority-owned subsidiary of Samanyolu Broadcasting Company (SBC), an international media corporation with headquarters in the United States and has operations in Germany, Turkey, and Azerbaijan in addition to Kenya, where it launched in 2006.
Founded in 1993, SBC has grown rapidly. Its programming currently reaches viewers in over 80 countries through several televisions and radio stations. The current shareholding structure after the buyout has not been revealed.