NAIROBI – Ogilvy PR manager Alfred Ng’ang’a has left the company and snatched a key account to launch a new outfit. Mr Ng’ang’a, who confirmed he was no longer at O&M and had started his “own company with other local entrepreneurs,” said he had moved with Nakumatt Holdings, cutting off a significant monthly retainer from his former employer.

“Fact is I moved from Ogilvy to set up Media Edge PR,” Mr Ng’ang’a told BUSINESS TODAY. “It’s a new boutique agency that will focus on customised services.” Media Edge PR will operate under Media Edge Group. “We have Nakumatt for now and hope to sign up key accounts progressively,” he added. “Watch this space.”

Sources had earlier said Ng’ang’a had snapped up Equity Bank from Ogilvy, but he denied it. Mr Ng’ang’a, who returned to Ogilvy last year after a short stint at Simba Colt Motors, where he had been poached to by his friend Thiagarajan Ramamurthy after he quit Nakumatt to join the vehicle dealer.

Meanwhile, Gina Din Corporate Communications continues to suffer staff haemorrhage, with five PR and media employees leaving in February alone. According to sources at the company, which has lost media executives to rivals Ogilvy and Scangroup, Francis Ochieng, Nick Thiong’o, Shose Olayo, Joyce MWangi and Isaac Omondi have quit.

“This is to let you know that Joyce Mwangi and Isaac Omondi will no longer be working at GDCC with effect from Thursday the 9th of February, 2012,” says an internal memo sent by Eunice Muema of HR on February 8 this year. “Nicholas Thiong’o will also be leaving GDCC end of this Month. We wish them all the best in their next endeavours.”

Joyce was the personal assistant to the Executive Director while Omondi worked in the branding division. A person familiar with the company’s affairs said most departures were being instigated by poor pay and working conditions. Ochieng and Thiong’o are set to join Ogilvy.

Those who had quit earlier include Rodgers Wabito and Cedric Lumit, who joined Hill & Knowton, Patrick Omune who went to Africa Practice and Philip Mwembi who went to KK Security as PR and Communications officer. Shoe Olayo, who was team leader on the Safaricom, has reported Multichoice.

“People are looking for greener pastures and they are getting them,” said an inside source in management, who expressed worries that the exits had affected quality of client service. “We are replacing them but it is affecting service delivery. Gina is very worried.” Gina, as the company’s founder and CEO is known, is shorthand for Gina Din Kariuki.

The company has lost a number of key accounts since last year, including KCB which went to Ogilvy in 2010 and LG to Hill & Knowton from the beginning of this year. Earlier, it lost Kenya Airways to Ogilvy. This appears to have affected the company’s cashflow making it hard to entice leaving staff with pay rises, with rivals in some cases doubling their salaries from an average of Sh50,000 paid by Gina Din.

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