Company sees Kenya as a regional hub.

Mahindra Africa Business has opened its first office in Nairobi, Kenya. The office will deal in automotive & farm equipment, power generators and agri-business in East and Central Africa.

With a well-equipped team of professionals, the Nairobi office will provide focused attention to the changing customer needs.

“Kenya offers the right prospect to be the base for a regional office. Going ahead our endeavour is to further expand our network in this region which will enable us to understand and serve our end customers better,” said Mr Ashok Sharma, President of Agri and Africa & South Asia Operations and MD & CEO, Mahindra Agri Solutions Ltd.

Mr Ashok Thakur, Head of International Operations, Africa, M&M Ltd said: “The opening of a local office is an investment, as we bring the international and functional experience of our professionals from across the company, thereby bringing value to the marketplace. Further, we also have plans to leverage on the local talent in the country, which will be a win-win situation as it will also enable us to understand the customers and be closer to the culture. This in turn will help in strengthening brand Mahindra and make it more relevant to the end customers in this part of the world.”

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