LG launches giant fridge in Kenya

LG has launched the door-in-door mega refrigerator in the Kenyan market. This new set that boasts more than 668 litres of storage capacity is a premium-tier refrigerator and superior than the previous models.

The refrigerator has shelves built into the first set of doors, which then open around a second set of doors of the main fridge compartment. This feature is designed to reduce cold air loss whenever the fridge is open. Through this LG has been able to reduce cold air loss by 41%.

LG new Managing Director in charge of East and Central Africa Janghoon Chan said the new addition to the company’s consumer home appliances portfolio is designed with features that increase efficiency as well as save energy. “This new refrigerator is designed to offer convenience to our customers,” said Chung.

The refrigerator is also fitted with Inverter Linear Compressor that ensures maximum energy savings of up to 32 per cent. LG’s space-saving frame and slim insulation technology increases storage capacity, while the nature-fresh system works to keep foods fresh for longer periods.

It has the fresh balancer that maintains optimal humidity and temperature levels for specific food items such as fruits and vegetables. Other compelling features include improved water and ice dispensing system.

Mr Chung promised more innovations and improvement of the existing electronics from LG to enhance efficiency in technology. “We are further  making advancement in cutting-edge, innovative and intuitive technology across our wide range spectrum of electronics, an attribute that has worked to place LG in a very favourable position as a market leader,” he said.