Kenya Tourist Board has gone digital with the launch of its first mobile application aimed at boosting tourism. The Magical Kenya App is designed to provide tourists with a platform to share experiences from their holidays.
Speaking at the launch in Nairobi, KTB Managing Director Muriithi Ndegwa said the application presents a new facet of Information and Communications Technology (ICT) by taking advantage of the increased mobile phone penetration and internet use.
“Almost half the population on earth now uses mobile communications. A billion mobile subscribers were added in the last four years to leave the total standing at 3.2 billion, with much of the growth attributed to the use of data. It is therefore imperative that we use this ubiquitous tool of communication to market in Kenya”, Muriithi explained. “It is the perfect travel companion, helping you explore Kenya whether one is preparing for a trip to Kenya, already in the country or simply one is curious and wants to learn more about this beautiful destination.”
The application, which works on the both Android and IOS platforms, functions as a trip planner and journal for users to build an itinerary and document travels through photos, maps and video, with location features on their phone to connect with local businesses, hotels, restaurants and many other related tourism service providers.
It gives the user a more seamless experience by providing access to the latest and most essential information built on five key categories such as generic information about Kenya, destinations, what to do, what to see and a directory service for the tourism industry. “In addition, the app makes your experience truly unforgettable by creating a souvenir video that can be integrated with popular social media site Facebook,” he said Tourism related service providers can list their business on the Magical Kenya App.
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