GOtv today signed a Ksh100 million marketing deal with Nation Media Group.
The campaign dubbed ‘Dunga Milli Mtaani’ – an extention of the initial Dunga Milli Campaign -will see more Kenyans will millions of shillings in prizes. With the purchase and activation of a GOtv decoder, subscribers will automatically be entered into the draw to win Ksh1 million among other daily prizes.
The initial campaign, unveiled weeks weeks ago, has turned winners from all corners of the into millionaires for simply subscribing to GOtv.
Speaking during the event GOtv Kenya General Manager Felix Kyengo exuded confidence in the partnership given NMG’s leadership in the media industry. “As a leading digital operator, GOtv Kenya is confident that Kenyans will be informed of the numerous digital migration benefits by the leading, most credible regional media house in Kenya,” he said.
Mr Kyengo said he was “confident that more Kenyans will migrate with GOtv ahead of the global June 2015 deadline.”
Nation Media Group CEO Linus Gitahi commended GOtv for its insight in partnering with the market leader and promised to push its digital migration agenda. “As the leading multi-media house in the East African region, our print electronic media and internet platforms attract a regular readership quite unparalleled in the region. We are sure that GOtv will reap immense benefits from this win-win solution,” said Mr Gitahi.
Mr Kyengo, added: “After the overwhelming success of the Dunga Milli competition and witnessing how it has changed the lives of ordinary Kenyans there was no way we could end the competition after the initial eight weeks. The extended Dunga Milli Reloaded Campaign will allows us to further changes the live of Kenyansfor an additional five weeks and reward them on a daily and weekly basis for going digital with GOtv, while enjoying the instant benefits of increased choice in local and international content,” said Mr.Kyengo.
In addition to the one million prize money, there are also daily draws where every GOtv buyer stands a chance to win prizes of Ksh15, 000, airtime plus annual GOtv subscriptions.
For a special price offer of only Ksh1, 399, including two months GOtv Plus subscription, Kenyan’s can enjoy the best international and local programming,” said Mr Kyengo. GOtv subscribers are spoiled for choice with a selection of channels including news, children’s programming, documentaries, series and movies. GOtv channels are carefully selected to cater for a variety of different tastes and family viewing needs.
Channels include; Africa Magic World, Africa Magic Swahili, SuperSport Select 1 and 2, One Gospel, E! Entertainment, eTV Africa, ZEE World, Disney Junior in addition to local channels such as KBC, NTV, KTN, Citizen TV to mention but a few.
GOtv now covers over 30 cities in its pursuit to enable the government to achieve a speedy migration from analogue to digital broadcasting.
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