Crown Paints has introduced a new range of textured finishes named Crown Italia Series.
“With shifting consumer preferences and greater international exposure, Crown is seeing a trend emerge where the customer is changing their approach to buying paint and related products,” said Mr Rakesh Rao, CEO, Crown Paints during the launch at Lions Eye Hospital.
He said consumers are far more aware of aesthetics and want their homes and offices to be an extension of their personality. They are therefore increasingly looking for interesting fashion finishes, special effects and specific colours that come at an affordable price.
Easy to apply, this range of four finishes – Uno, Uno+, Due and Wow – aims to make the joy of colour and stylish interiors available to a much wider market.
Unlike other textured finishes that are more complex to apply, Crown Italia Series does not require specialized painter skills and can even be applied as a DIY (do it yourself) finish by homeowners and decorating enthusiasts.
These fast drying finishes can be applied on existing paint surfaces and are adequately water resistant hence easy to clean and have a life expectancy of five years in the interior application.
Crown Italia Series will be locally manufactured in Kenya and subsequently at Crown’s plants in Tanzania and Uganda, making the products widely available and far more affordable for customers across East Africa. The designer textured finishes will be available in a wide range of colours and shades.