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CÎROC vodka launches new flavour

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CÎROC® ultra-premium vodka will be launching its latest flavour edition to its luxury portfolio with numerous high profile coastal activations in partnership with key luxury partners.

“CÎROC vodka is the first global vodka to be made from grapes; created for the provocateurs and visionaries of the world, and only found at the most exclusive and sophisticated celebrations,” the company says. Launched in Kenya five years ago, CÎROC vodka has three other flavours in the market: BlueStone, Red Berry and Pineapple, which was introduced in the market in July 2015.




The product launch will take place at the Nyali International Beach Hotel and Spa on March 26th 2016. Entertainment will be provided by Dj Hypnotiq, G Money, Dj Bonez and Dj Lenium.

CÎROC Brand Manager Sherlyne Muita says “the passion for joie de vivre which goes into creating CÎROC vodka means it stands alone from other vodkas, making it the ultimate luxury drink. The grape character mixes beautifully with the fresh fruit flavours to create the CÎROC we will be unveiling to Kenyans.”

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BUSINESS TODAY
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