International e-commerce group Chinabuy, which was recently launched in Kenya, is introducing Singles Day, the largest Chinese shopping festival, to the Kenyan market this year. During Singles Day, which is marked on November 11 (tomorrow), drastically reduced prices will be on offer for hundreds of items for just 24 hours.
Celebrated in China, Singles Day is a day dedicated to singles in the country. This initiative, which began in the nineties in universities in China has become, over time, a perfect opportunity for shopping. Consequently, on this special day, virtual stores in China and worldwide offer a range of products with special discounts and attractive promotions.
“Kenyans are similar to the Chinese as they are very clever customers who know how to get the best out of a sale day,” says Joe Zoe Zhang, Chinabuy Group CEO. “We have spread our discount offering thought out that day, when the biggest allocation is at the beginning of the day, just after midnight in the night between the 10th and 11th of November.”
The discounts are limited and will be offered based on the principle of first come first serve. The Chinabuy Group, which did not have a site for the Kenyan market last year, sold 300 times more than what it sells on a regular day. Having launched sites in different countries since then, Chinabuy Group estimates that this year the figure will also doubled.
For 2015 Singles Day, the Chinabuy Group through it site in Kenya Chinabuy.co.ke will offer discount on many items on the site. The sale will start at 12:00 between Tuesday and Wednesday for 24 hours. Clients who register to the site will enjoy a list of limited coupon codes up to 50% off the regular price and will be able to use it on all items based on the principle first come first serve.
In addition, Chianbuy.co.ke will designate the most attractive products for Kenya which will be displayed on a unique web page and will be sold throughout that day at very low prices.
Chinabuy.co.ke has a 24/7 localised online customer support which is available in both English and Kiswahili and a 365 return day policy for any unused item purchased from the site. The site offers different delivery methods from free shipping to express door to door shipping at a minimal cost.