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Canon creates new division to enhance Africa business

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Imaging solutions vendor Canon today announced the establishment of a new Africa business division to enhance its business on the continent. Dubbed Canon Central and North Africa (CCNA), the new division will cover 44 African countries with local offices in four countries including Kenya, Morocco, Egypt and Ghana.

The formation of CCNA is set to bolster Canon’s operations across Africa as the strategy of growing reach and engaging customers is rolled out in all African markets that it geographically covers.

“We see opportunities in Africa and more specifically Kenya through our local presence which we would like to tap into to grow our business and operations. As we make this announcement, we are also launching three new printers in the country – PIXMA G1400, PIXMA G2400 & PIXMA G3400,” said Mr Hendrik Verbrugghe, Marketing Director, Canon Middle East & CCNA.

CCNA division was carved in December 2015, to demonstrate Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

The new printers – PIXMA G1400, PIXMA G2400 and PIXMA G3400 – are capable of printing up to 7,000 colour and 6,000 black pages from a single set of ink bottles. Featuring Canon’s brand new genuine Continuous Ink Supply System (CISS), each printer uses refillable ink tanks to offer volume printing that significantly reduces ongoing ink expenditure.

“The demand for cost effective all-in-one office inkjet printers has significantly increased in the East African markets for offices where high yield printing is the norm, or home users who enjoy printing all their best photographs, these printers offer value and low cost printing, with an unrivaled page number output for ultimate productivity. We are happy to cater to this growing segment and take forward Canon’s vision of providing cutting-edge technology to business and home-office users,” added Mr. Verbrugghe.

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