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Best Betting Sites 2024: Top 5 Bookmakers in Kenya

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Are you looking for high odds, an extensive betting program or an attractive bonus? Then we have the best betting provider for you. In our online betting provider comparison for Kenya, we took a close look at the bookmakers. In our test, you can find out which betting portal is the best betting provider for your sports bets. Thanks to the Kenyan betting license, reliability and security are guaranteed for your bets.

Best Betting Sites for Kenya 2024:

  1. Helabet – Fast Mpesa payments
  2. Betwinner – Extensive betting offer
  3. 22bet – Excellent sports betting app
  4. GG.bet – Wide range of bets from sports to eSports
  5. Paripesa – 100% bonus to 15000 KES

In terms of our test criteria such as betting offer, bonus promotions, live betting or betting odds, the online sports betting providers listed above convinced us the most. You will find the best overall sports betting package at these betting portals. All betting providers in our list are under The Betting Control and Licensing Board (BCLB) and are therefore legal in Kenya.

Best Sports Betting Providers by Category

A reputable betting provider does not necessarily have to be an outstanding bookmaker in practice. We have therefore taken a closer look at the sports betting providers in our test in various categories. The betting program, odds and betting functions are of course the most important. Equally important are the bonus offers.

We have also identified the best betting providers with a look at the mobile options, payment methods and customer service. This way, you can quickly and easily find the provider that best suits your expectations. We will go into more detail on the individual categories later.

The 6 Best Bookmakers Presented in Comparison

Let’s start directly with the result of our comparison. In the following sections, we have compiled the top 6 sports betting providers for you, which we would like to present in more detail.

1. Helabet – Bookmaker With Very Good Odds

This bookmaker appeared on the local betting market in 2019. Helabet has gained a good reputation in Kenya. The betting program and odds are still very good, but independent special features are somewhat lacking. For example, a test of the betting provider showed that some markets are not offered. A special bonus is offered for bets after losses. If you have had a certain unsuccessful betting line, the casino offers you a good incentive bonus, which gives you the opportunity to quickly win back. However, Helabet is completely convincing in the security check. The sports betting provider attaches great importance to player safety.

Advantages and disadvantages of Helabet


  • Deposits with Mpesa and cryptocurrencies are accepted
  • Live dealer games accessible
  • 24/7 live chat support is available


  • Restricted options for responsible gambling
  • No welcome bonus for sports betting

Go to Helabet now

2. Betwinner – Sports Betting Provider With Tradition

Betwinner opened its doors in 2018. The sports betting provider has become an integral part of the local betting scene. Betwinner has repeatedly made headlines in the past with spectacular marketing campaigns. The bookmaker’s reliability also speaks for itself. The bookmaker offers a high-quality website with fast applications for popular platforms, which makes the game mega convenient.

Betwinner has a very good betting offer. The numerous promotions in the form of mega-boost offers also speak in favor of the provider. The new customer bonus is fair, but not outstanding in the betting provider test. In our experience, there is a lot of room for improvement in the betting odds level. In the odds comparison, Betwinner only ranks in the midfield.

Advantages and disadvantages of Betwinner


  • Several currencies on one account
  • Huge assortment of game providers
  • Large selection of languages and currencies
  • Many payment methods supported


  • Not all the terms and conditions are translated into all languages of the site
  • Some payment methods are not available for all countries

Go to Betwinner now

3. 22Bet – Good odds and a varied betting offer

22Bet is a popular and experienced betting provider that offers its betting customers various advantages. This starts with the composition of the betting offer. More than 20 sports are covered and the focus is clearly on soccer. In addition to the European leagues, 22Bet also offers many international matches.

In terms of live betting, the bookmaker is a little weak and has few sports to choose from in this area. On the other hand, the bonus offer is not impressive. Unfortunately, Kenyans can’t get a welcome bonus yet, but this is more than compensated for by the wide selection of games with high win rates. Deposits and withdrawals are carried out quickly – and the payment portfolio includes Mpesa and PayPal.

Advantages and disadvantages of 22Bet


  • A huge line of bets
  • Quick payouts
  • Wide choice of payment methods including Mpesa


  • No welcome bonus for Kenyans
  • The casino has a lot of complaints (most are resolved)

Visit 22Bet now

4. GG.Bet – Very Popular Provider Among Kenyans

GG.bet can look back on an eventful history. The owners of Brivio Limited. put the sports betting brand in Kenya back on the road to success. Anyone looking for the best betting providers in the country today can no longer ignore GG.bet. The online bookmaker is known as the first official betting partner of The International Regional Qualifiers.

GG.bet has a wide betting offer with a special focus on European and African sporting events. A big advantage for you is that you do not pay tax on betting at GG.bet if you place combined bets. When comparing betting odds, GG.bet ranks first in all sports. GG.bet still has room for improvement when it comes to bonus offers for regular customers.

Advantages and disadvantages of GG.bet


  • Kenyan sports betting platform boasts a wide range of eSports betting markets
  • GGbet Kenya offers players many bonuses and promotional offers
  • They have an excellent and highly professional customer support team
  • Platform offers live streaming for gamblers to follow the competitions


  • It is not available in some countries
  • No welcome bonus offers are available for Kenyan players in the sports betting section
  • Over time, a player may develop a gambling addiction

Visit GG.bet now

5. Paripesa – Solid Betting Odds And Freebet Bonus

Anyone looking for or listing the best betting providers in Kenya cannot avoid Paripesa. As a very good soccer betting provider, Paripesa places a special focus on the Bundesliga and the English Premier League. However, other sports are not neglected at Paripesa either – and betting fans can choose from more than 20 sports.

There is a welcome bonus 100% bonus to 15000 KES to start with. The conditions are fair and customer-friendly. Bettors can deposit and withdraw using Mpesa, Skrill, Neteller and credit cards, among others. No one has to wait long for the payout to be credited and no fees are charged.

Advantages and disadvantages of Paripesa


  • Kenyan sports betting platform boasts a wide range of eSports betting markets
  • GGbet Kenya offers players many bonuses and promotional offers
  • They have an excellent and highly professional customer support team
  • Platform offers live streaming for gamblers to follow the competitions


  • It is not available in some countries
  • No welcome bonus offers are available for Kenyan players in the sports betting section
  • Over time, a player may develop a gambling addiction

Visit Paripesa now

Criteria In The Betting Provider Test – What Distinguishes The Best Bookmakers

How did we carry out the betting provider test in detail? Which categories did we include in the ranking? Below we have listed all the test sections from the sports betting comparison. We show you what the best betting providers have in their portfolio.

Security With A Sports Betting License From Kenya

As mentioned at the beginning, you will only find reputable betting providers in our sports betting comparison. Specifically, this means that these are exclusively bookmakers that The Betting Control and Licensing Board (BCLB) was established by Section 3(1) of the Betting, Lotteries and Gaming Act Cap. 131 – Laws of Kenya of 1966 (Rev. 2012). possess or does not conflict with the laws of Kenya. You can only bet legally and safely with licensed betting providers.

At the same time, the most important criteria for data and player protection have been defined in the new legislation. Betting providers with a Kenyan license can generally be classified as faultless in both areas. Other indicators of seriousness are reputation (experience), sponsorship or membership of national or international betting associations.

Extensive Betting Offer

The bookmaker’s betting offer should be as extensive as possible. However, the number of sports is only the first indicator of quality. It is also important that all relevant competitions and leagues are represented in the disciplines. The best betting providers in Kenya can, for example, offer soccer from almost 100 countries. The round leather must be number 1 in every betting program, no ifs and buts. The majority of sports betting customers place their bets exclusively on soccer.

Soccer is followed by other mainstream sports such as ice hockey, tennis and basketball. There should also be a variety of national and international leagues in these disciplines. American football, rugby, motor sports, handball, volleyball and baseball are also very important sports in the betting provider rating. All other disciplines are that little bit extra on top. The less relevant fringe sports include futsal and water polo.

The betting program cannot and should not only be evaluated based on the number of disciplines. The depth of the betting options is just as important. The top providers offer over 300 to 400 betting markets per match in the most important soccer leagues. In other sports, there are up to 100 options. The best betting providers can even come up with ready-made combination offers, for example “Team 1 wins, both teams score a goal and goals over 3.5”.

High Betting Odds

If you want to place successful sports bets, you need top odds. Betting odds are one of the most important points when comparing bookmakers. As beginners often have problems correctly assessing the odds level, it is all the more important that the bookmaker acts fairly. The best betting providers work with average odds of around 94 percent. In practice, however, there are differences depending on the sport and competition. In the most important soccer leagues, the odds are even higher. Top soccer odds with payout ratios of over 98 percent are not uncommon here.

In the fringe sports, the odds are somewhat lower. In our experience, it is important that the betting odds are always above 90 percent. You should exercise a little caution when it comes to the depth of the betting options. Our test has shown that the main markets are almost always very well quoted by the online providers. However, when it comes to options such as “goals over/under” or “both teams to score”, the odds spread is sometimes very wide in comparison. You should always compare the odds before placing a bet.

The Kenyan betting tax should not be forgotten. It directly influences the odds level. The sports betting tax of 5% can be deducted by the bookmakers directly when the bet is placed or when the bet is won. The best odds do not necessarily have to be the most profitable betting option for you. On the other hand, tax-free betting providers are not generally better than bookmakers with tax calculation.

Varied Live Betting

The same principles apply to live betting as to the pre-match betting offers. You should find a very good variety of sports and live markets at the online bookmaker. The market leaders manage to mirror the pre-match offer live almost 1:1. When evaluating live betting, it is also important to take a look at the odds. In general, the live odds are somewhat lower than for pre-match bets.

The best betting providers in Kenya then add a positive icing on the cake with the free live streams. If the bookmaker can come up with free streams, it always goes up a few ranks in the live betting provider comparison.

User-friendly Sports Betting Apps

If a betting provider wants to be ranked in the top 6, it must not forget mobile betting. Mobile betting has become increasingly important in recent years. The best sports betting apps are characterized by the availability of all betting offers. No betting market and no sport should be left out. The best betting apps place a special focus on the live offers. As a customer, you should also have access to all the administrative functions of your sports betting lobby via smartphone.

It is important that the sports betting app is easy to use. Navigation must also run smoothly on a small smartphone screen. Technically, the majority of the top betting providers in Kenya rely on various offers for mobile betting. The basis for the mobile tips is an optimized homepage version (web app), which is only called up in the browser. There are also native download apps for iOS and Android devices.

Secure And Fast Payment Methods

If you want to place sports bets, you need money in your betting account. The best online providers in Kenya offer numerous secure payment methods. The number 1 in transfer offers is Mpesa sports betting. Other important e-wallets include Skrill, Payz and Neteller. Bank transfers can be carried out in real time with many bookmakers using, PayPal, Klarna Sofort, giropay or Trustly.

The most important prepaid payment method is still paysafecard, whereby you must deposit the purchased codes in your myPaysafe account before making a sports betting deposit. Of course, you can deposit with Visa or Mastercard credit cards at all good betting providers. It is important to note that all sports betting deposits and withdrawals are processed free of charge. Winnings should be paid out a) reliably and b) quickly. In our experience, the top betting providers in Kenya take less than 24 hours to process payouts.

Attractive Betting Bonus Offers With Fair Conditions

The bookmaker bonus must not only be financially attractive, it must also be linked to fair wagering requirements. If you look at the Kenyan betting provider comparison, it becomes clear that the best bookmakers work with different bonus offers. The rule is the classic deposit bonus. However, there are also free bets and risk-free betting options. Every bettor should find their best sports betting bonus.

In the case of deposit or match bonuses, the evaluation is primarily concerned with wagering the bonus as few times as possible in a sufficient period of time. The valid minimum odds are also decisive here. The lower the odds requirement, the better. However, we did not only include the welcome offers in our test. The bonuses for regular customers are just as important. In our experience, Kenyan betting providers primarily rely on free bets and odds boosts when it comes to promotions.

Competent customer service

A Kenyan online bookmaker needs English-speaking support, no ifs, ands or buts. The service staff should not only know their way around the bookmaker, but also be able to offer advice on the betting markets and betting rules. The best customer support from Kenyan sports betting providers can be reached free of charge by phone, live chat or email. The betting provider’s customer service does not have to work around the clock, but should be available from early in the morning until late at night. It is also important in the evaluation that all inquiries are answered quickly.

Special Features: Cashout, Betting Configurator And Co.

High odds and an extensive betting program alone are no longer enough these days. If the betting provider wants to be at the top of the rankings, it needs to offer additional functions. With the market leaders, for example, you can change betting slips that have already been played afterwards. In some cases, there is also a BetFeed from which you can read the trends of other sports bettors.

However, the most important functions are the cashout and the bet configurator. The top providers offer you the cashout (early settlement of betting slips) as an automatic module, as a partial cashout and as full settlement of the ticket. With the betting configurator, you can play several betting markets of a match on one combined betting slip.

Conclusion In The Comparison Of Bookmakers In Kenya: You Are Spoiled For Choice

Our test has shown that the sports betting business has arrived in Kenya in the truest sense of the word. There are numerous, very good betting providers. You are spoiled for choice. If you choose a bookmaker from our top 6 list, you won’t make a mistake. You can look forward to extensive betting offers in both breadth and depth, attractive odds and very good bonus offers.

Your deposits and withdrawals are free and secure. If you have any questions or problems, you will find competent support teams who can almost always be contacted directly via live chat. The security of Kenyan online betting providers is guaranteed by the new local betting licenses.

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BT Correspondent
BT Correspondenthttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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