Leading vehicle manufacturer General Motors East Africa (GMEA) this week launched the new Chevrolet Trailblazer 2017 model. Speaking at the launch ceremony, GMEA Managing Director Rita Kavashe said the new vehicle is positioned for the luxury vehicle market segment, which has in the last year grown by 4%.
“With rapid urbanization, increasing disposable income in the middle class and infrastructure developments in the last few years, demand for luxury vehicles is increasing in the Kenyan market. The new model is a response to customer feedback and the need to introduce a superior vehicle with exciting new features,” said Rita.
Ms Kavashe described the MY2017 Chevrolet Trailblazer as the ultimate SUV for the modern family and the vehicle of choice for anyone looking for a premium vehicle that meets their lifestyle needs.
“From city commuting to off-road trips, our lives revolve around different activities and a variety of experiences. Adventure is more than just the outdoors – it’s also about new experiences within urban settings. And how one arrives is a big deal. The new 2017 Chevrolet Trailblazer offers just that,” she added.
This tough and yet comfortable SUV has been equipped with technological innovations that will offer new and exciting experiences to the driver.
Featuring the Chevrolet MyLink navigation, an 8-inch colour touch-screen display provides easy access to an advanced infotainment system which can be activated through voice command. Whether listening to music or simply making a phone call, these platforms provide seamless smart phone integration to meet different customer requirements and enhance the driving experience.
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“At a time when road safety is a key concern for individuals on the road, the new Chevrolet Trailblazer includes advanced safety features such as Lane Departure Warning, Forward Collision Alert, Panic Brake Assist, Anti Rolling Protection and Tyre Pressure Monitoring System among others,” said Rita.
The 2017 Chevrolet Trailblazer retails at Ksh5.91m and will be available at all General Motors (EA) dealers countrywide.
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