Barclays Bank account holders can now purchase Samsung Note 4 using their Barclaycard and pay in three instalments at no interest under a new partnership with Samsung. Vice President and COO-Samsung East Africa Robert Ngeru noted that the deal will give customers coveting the device an upper hand to keep themselves apprised with the latest Samsung device.
“We believe this financing model will help our customers to keep up with the latest technology as our mission is to ensure that they experience advantages of the latest technologies,” he said revealing that they have already sold 1,200 devices by the end of November.
Speaking at the same event, the Director of Consumer Banking at Barclays Bank, Zahid Mustafa, noted that there is increasing number in usage of credit cards, something Kenyans have embraced instead of carrying cash due to the risks involved. According to the VISA market quarterly report, Barclays is currently positioned as having more than 50% market share within the credit card space.
“Use of cards in transactions has been on an upward growth, with a notable increasing demand for cashless payments. However with less than 200,000 active credit cards against a potential market of 4 million, we are alive to the vast opportunities available in this market. We therefore plan to continue introducing innovative products and seeking out strategic partnerships in order to add value to drive uptake,” he said.
The uptake if cards has been bolstered by the introduction of the Chip to Pin cards, with Kenya being the third African country after South Africa and Nigeria to adopt the EMV standard at an industry level.
“Following the introduction of the Chip and Pin cards with their enhanced security features, we are beginning to see more of our customers using their cards to conduct cashless transactions. As fraud cases decline and our customers’ comfort levels continue to increase, projecting that online trading and e-commerce in general will be one of the biggest beneficiaries of the shift to EMV technology,” he added.
To register for this easy installment plan, a Barclaycard customer has to purchase the Note 4 using their Barclays credit card at select Samsung Dealer Shops and call Barclays Contact Center to be put on the scheme. The offer will run for 3 months in Samsung Brand shops, FoneXpress, Safaricom Shops and One 2 One.
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