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Safaricom Sh500m prize money is Kenya’s biggest consumer promo

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NAIROBI, Kenya


Leading integrated communications service provider Safaricom has announced the launch of the biggest consumer promotion in Kenya’s history. Millions of Safaricom’s customers will stand a chance to get a share of the half a billion shillings worth prize money and airtime.

The one-month promotion dubbed Tetemesha is open to all PrePay and PostPay customers where one lucky winner will walk away with the grand prize of Kshs.10 million. A further 30 winners will take home Kshs.1 million each in a daily draw that will see many more customers win daily cash prizes ranging between Kshs.1,000 and Kshs.100,000 and airtime.

Participation in the promotion will be automatic and based on direct airtime top up for PrePay subscribers and usage for individual PostPay subscribers. Customers will earn minimum one point for top ups between Kshs.10-19 and a maximum 100 points for top ups upwards of Kshs.1,000.Upon attaining 1000 points, customers will automatically be awarded a one off airtime bonus worth ksh1000.

“We are really excited about the Tetemesha promotion,it is our way of saying thank you to our over 19 million customers for their support and loyalty. We do not take our customers for granted and this is one of our many ways of expressing our gratitude.” said Safaricom CEO Bob Collymore when launching the new landmark promotion.

Winners of the grand prize of Kshs.10million, cash prize of Kshs.1million and Kshs. 100,000 will be contacted through the promotion number 0729 333 333 while winners of cash prizes between Ksh. 10,000, Ksh. 5,000 and Ksh. 1,000 will be notified through an SMS from Safaricom and the money sent through M-PESA. When expressing his concern on the potential for fraud during the promotion , Mr. Collymore added. “As with all other promotions, we would ask our customers to remain vigilant against fraudsters seeking to take advantage of the excitement generated by the Tetemesha promotion and we remind our customers not to pay any money to anyone in order to get prizes. Our customer care team is available 24 hours a day to answer any queries on the promotion”.

The promotion will run from 8th May 2013 to 6th June 2013.

Written by
LUKE MULUNDA -

Managing Editor, BUSINESS TODAY. Email: [email protected]. ke

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