Mitesh Shah Managing Director, Mitsumi Distribution.

Mitsumi Distribution – the IT, consumer electronics and telco distributor in the Middle East and Africa  – has been appointed by Hewlett Packard (HP) Middle East, as an authorised  HP supplies distributor for the Middle East region.

HP and Mitsumi already have a well-established alliance of six years. This agreement further extends Mitsumi’s East African distribution rights to the UAE, Oman, Bahrain, and Yemen. As an authorised distributor, Mitsumi will distribute HP entire range of products in the Middle East and will further strengthen HP’s channel ecosystem, expand its customer base, provide better service inventory and delivery, and training/ support to resellers in these markets.

“Innovation at HP is not just about products, but about processes,” said Mr Mikhail Voronov, PPS Supplies Distribution Business Manager, Africa at Hewlett-Packard. “With Mitsumi’s experience and commitment, we are confident that this strategic partnership will help us deliver our business objective to better reach our resellers and customers.”

Mr Mitesh Shah, Managing Director, Mitsumi Distribution said HP and Mitsumi have had a strong partnership.”Expanding our rights not only reflects the vendors’ but also the markets (resellers and stakeholders) confidence and trust in Mitsumi,” he said.

Mitsumi distributes a wide range of products covering PCs, Notebooks, mobility, Data Centre, Storage, Hardware, Services and Telecommunication products from various well-known vendors. Mitsumi operates in 10 Middle East and African countries, including UAE, Algeria, Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Nigeria, Ghana and Cameron.

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