FEATURED STORY

LG TVs embrace HDR technologies

Share
Technology is progressing at a faster pace than ever and the force of the change is becoming even more powerful.
Share

LG Electronics (LG) partnered with a number of high-profile broadcasters and content providers to demonstrate the power of HDR technology at the company’s IFA 2016 stand in Berlin. The demonstration was designed to highlight LG’s leadership in the global TV industry, offering visitors the chance to experience HDR content on LG OLED TVs firsthand. Visitors to LG’s booth experienced content remastered using both Dolby VisionTM HDR and HDR10 as well as Hybrid Log Gamma (HLG) technology.

Already, LG OLED TVs support both the open-format HDR10 and Dolby Vision, the preferred format for filmmakers and content providers. All the major studios have committed to support Dolby Vision for cinematic movies and many content providers have made it their default format for streaming services.

LG and its partners held several HDR demonstrations at IFA, one which involved the transmission of HLG content utilizing ASTRA’s satellite network and the British Broadcasting Corporation’s (BBC) terrestrial broadcasting system. HLG is a new HDR standard jointly developed by the BBC and NHK of Japan that utilizes a single distribution bitstream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers. This new standard is designed to enable broadcasters to send HDR transmissions over cable and to provide streaming live content, making HLG an excellent choice for broadcast HDR services.

Also at IFA 2016, LG was the first to publicly demonstrate HDR technology combining High Frame Rate (HFR) with HLG content. LG will team up with the BBC and the European Broadcasting Union to demonstrate HFR HLG content that is compatible with both MPEG DASH (IP streaming) and DVB-T2 transmission systems. HFR is a new technology that enhances the quality of Ultra HD images by delivering ing up to 100/120 frames per second. This enhanced frame rate translates to smoother, more realistic onscreen movements.

“With unprecedented technological flexibility, LG OLED TVs offer the most advanced HDR capabilities on the market today as well as into the future,” said Brian Kwon, president of LG Home Entertainment Company. “Future HDR technology will allow a wider range of consumers to experience rich HDR content regardless of the format employed.”

[crp]

Written by
BT Reporter -

editor [at] businesstoday.co.ke

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Affordable Housing Project
FEATURED STORY

Govt Puts Up For Sale 4,888 Affordable Housing Units: Here’s The Full List And How To Buy

The government has put up for sale 4,888 affordable housing units across...

Geraldine Sande, Channel Sales Leader for Schneider Electric East Africa
FEATURED STORY

How Working With ‘Glocal’ Original Equipment Manufacturers Can Empower East Africa’s Channel Partners For Success

Channel partners in East Africa, including resellers, distributors, system integrators and panel...

Treasury CS John Mbadi
FEATURED STORY

Understanding Tax Amendment Bills: How The New Laws Will Affect Kenyans

The government has announced several amendments to the existing tax laws to...

Prime Cabinet Secretary and Cabinet Secretary for Foreign & Diaspora Affairs
FEATURED STORY

Inside Kenya’s 60 Years of Diplomatic Journey

Kenya is set to commemorate 60 years of diplomacy this week starting...