Kenya Tourism Board (KTB) and Kenya Airways have launched a three-month marketing campaign to woo tourists from the Gulf.
The Choose Kenya campaign, which was launched yesterday, by Kenya‘s ambassador to the United Arab Emirates (UAE), General Kariuki Mugwe, targets travel agents and tour operators in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
The six highest sellers of destination Kenya will be awarded luxury tours to the country ahead of the high season that is begins in July. The annual Wildebeest Migration in Masai Mara also coincides with the high season and attracts thousands of tourists. “This is one of the ways of ensuring that Kenya as a destination remains top of mind among the trade and travellers from the GCC countries,” says KTB Managing Director Muriithi Ndegwa.
The ambassador said Kenya remains a first choice tourism destination for many and encouraged the travel trade to continue marketing the destination as a preferred tourism destination. KTB launched a similar campaign in South Africa recently.