William Lawson’s has fulfilled its promise of rewarding the ultimate winner of last year’s Kenya’s Next Highlander campaign, Silvester Kariuki with a trip to Scotland worth over Ksh1 million. The 22 year old bio-medical engineer brushed aside all competition in 2022 to emerge as Kenya’s Next Highlander.
He will be jetting out on the 20th of April 2023 for the experience. As part of a 5 day trip, his no rules, bold and good humor lifestyle will be put to the test as he tours the Macduff distillery, home of William Lawson’s!
Kenyans of legal drinking age were given exposure to the campaign at various outlets, where they participated in exciting challenges to be one of the top 26 finalists.
Tom Njeru, William Lawson’s East Africa Marketing Manager said; “As a brand, we are determined to ensure that all young people own and embrace who they are by challenging conventional norms. Silvester embodies all these qualities of bucking convention, setting his own rules, and being daringly different. Its his time, all hail to the reigning Highlander!”
Various challenges determined Kenya’s Next Highlander. From Ka-Balance, where participants raced each other by balancing their filled glasses on sticks, to the Balloon Blow Barrel Pong, where participants had to throw balls into glasses that were placed into the barrel – they did it all and many more.
Silvester is an engineer who attended Nyeri’s Outspan Medical College. He aims to become a prominent figure in the medical supplies industry and in entrepreneurship to support communities.