African Media Initiative (AMI) and General Electric (GE) have partnered to boost media coverage of energy and infrastructure in Africa. Some 20 journalists drawn from the East Africa region will have undergone basic training on the energy sector, and on using sector data to tell impactful stories that will enrich media content and better inform citizens.
The training was held from 9-10th October 2015, in Nairobi. The training explored the importance of covering the energy sector, the weaknesses identified in coverage of infrastructure and energy-related issues, as well as the use of data and cutting edge technologies to craft and disseminate media messages for audiences across all platforms.
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Ms Patricia Obozuwa, Director of Communications for GE Africa, said the initiative was part of GE’s efforts to support developmental journalism through capacity building. She said the media if properly harnessed plays a key role in influencing development of societies. “We are glad to be associated with the energy and infrastructure category of the prestigious CNN awards. We believe this training will ultimately help in the quality of entries for subsequent awards,” said Ms Obozuwa.
This workshop will be the first in a series of regional training events that GE will sponsor to create an Africa-wide network of journalists specializing in reporting on Energy and Infrastructure.
AMI’s partnership with General Electric will provide the necessary expertise required in shaping media understanding of the Energy and Infrastructure sector. Journalists will be encouraged to publish and broadcast stories that drive the development agenda and clearly outline the critical role that energy and infrastructure play in the growth of national economies.
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