Etihad Airways, the national airline for the United Arab Emirates (UAE), has appointed Bradley Edwards as its new Regional Business Development Manager for the Sub-Saharan Africa & Indian Ocean.
Based at Etihad Airways’ new offices in Sandton, Johannesburg, Bradley will oversee key sales strategies across seven countries in Africa with the objective of accelerating the growth of Etihad’s revenues through expanded distribution and segmentation strategies which increase awareness of the airline and its market share across the region.
Maurice Phohleli, Etihad Airways’ Vice President Africa Sub-Sahara and Indian Ocean Islands, said: “We are delighted to welcome Bradley to our regional team. Our growing commitment in Africa has seen our regional team grow in order to serve our customers and partners even more efficiently.”
An alumni of Henley Business School, Bradley completed his Master of Business Administration in 2013. He also studied Tourism Management at the University of South Africa and Technikon Witwatersrand. Bradley has worked in the tourism sector for over 15 years. Prior to joining Etihad Airways, he held various managerial positions at Comair Ltd, British Airways PLC Group and South African Airways, driving sales strategies and ensuring route profitability.
“I’m honoured to be joining Etihad Airways’ regional team. The increase in regional demand presents some exciting opportunities for the industry and I look forward to engaging with
various stakeholders to meet this growth,” said Bradley.
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