Coca Cola in conjunction with Peace One Day attemped to break a Guinness World Record of the most contributions to an online album of self-portrait photographs (selfies) in 24 hours, as a means of raising awareness on the International Peace Day.
Participants uploaded selfies displaying the peace sign on social media platforms (Facebook, Twitter and Instagram) hashtag #PeaceDay #cokestudioafrica. This was inspired by the non-profit organization Peace One Day’s mission to reach three billion people with the message of Peace Day by 2016 – the #PeaceDay selfie this year aims to make the peace message reach a great audience.
The first-ever Peace Day Anthem “ONE” penned by Zwai Bala — Grammy award-nominated South African musician (of Kwaito group TKZee) and music director of Coke Studio Africa season 3, will also premiere today in Kigali at The Peace One Day Youth Celebration at Amahoro Petit Stade in Kigali, Rwanda.
The Coke Studio Africa produced song features five of Coke Studio Africa artists: Maurice Kirya (Uganda), Alikiba (Tanzania), Dama Do Bling (Mozambique), Wangechi (Kenya) and Ice Prince (Nigeria). The artists will perform the song for the first time in front of approximately 3,000 young people who will also take part in the selfie challenge.
