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Battle for eyeballs as TV stations return

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In a few hours the three big TV stations in the country that have been off-air since the Valentine day will be back on air. Journalists who had started polishing their CVs with rumour mill spilling that some have been given letters of “go, we’ll call you after we get back on air” can now rest assured that their jobs are safe.

The marketing blitz from all the returning TV stations bearing messages that ‘we are back’ are all over social media. The way they ganged up against a common enemy will no longer be the case. They are now left fighting individually to woo back the lost audiences and the battle for eyeballs will become an ‘every station for itself’ once they get back on air, rather than a combined effort affair experienced when the three united against signal distributor Communications Authority of Kenya (CAK).

The three are expected to broadcast through SIGNET, a subsidiary of the Kenya Broadcasting Corporation (KBC), which won the signal distribution tender alongside Pan African Network Group (PANG).

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