Nairobi, Kenya
Chairman of Young & Rubicam Brands (Y&R) Africa & Indian Ocean, Chris Harrison has appointed Alan Peevers the new Managing Director of Y&R Nairobi, the advertising agency at the heart of the Y&R Brands business in Kenya.
Alan will also retain the role of Creative Director, the position he was bestowed with earlier this year.
“Alan will be the agency’s third Managing Director in 40 years – which reflects we are a business that evolves in a considered way. He has proved himself adept at engaging our clients and getting to the heart of the matter every time. He’s a clear thinker with an eye knack for success,”said Chris.
Alan Peevers lauded the firm over his appointment, calling it a ‘challenge.’
“I am really relishing this challenge. Having a creative as agency leader tells our clients both that we value our creative product highly and also that we recognise the important role it has to play in the building of their brands,” said Peevers.
The announcement follows the appointment in July this year of Njoki Waiganjo as Director of Corporate Affairs.
As per Chris, the two appointments ‘are part of a programme to redefine the client experience, and reshape the culture of the agency.’ “We hope to inspire the market to reconsider some of the behaviours that have held back the development of our industry over the past five years,” stated Chris.
Y&R Nairobi was founded as Hill Ayton in 1972, and is part of a group that offers advertising, public reactions, direct and digital communications across 13 African markets.
The writer is a Communication and Journalism Student, Moi University
Leave a comment