Huawei banks on dual camera to drive GR5 sales in Kenya

Huawei Mobile Kenya has launched its advanced dual camera device, Huawei GR5 2017 at it seeks to grow its market share from the current 14%.  This year, Huawei Mobile Kenya intends to leverage its performance and grow local sales by 50% by introducing more innovative products.

The GR5 2017 is the first device in the local smartphone market with a premium and powerful dual camera in the mid-range category. The dual camera smartphone boasts 1 3GB RAM, 32GB ROM, long battery life with capacity of 3270mAh, finger print 3.0 and 5”.5 FHD display.

Huawei Mobile Kenya Country Manager Mark Hemaobin said despite stiff competition in Kenya, the device business continues to grow, thanks to consumer-centric approach that focuses on creating meaningful innovation. Building a premium brand and reinforcing retail channels and after sale service capabilities have also boosted sales, he said.

The GR5 2017 is designed for technology trendsetters looking for a superb smartphone camera on a budget. Like its predecessor – Huawei GR5, the Huawei GR5 2017 offers features and technologies to rival even the most expensive handsets. It provides speedy performance, exceptional battery coupled with Huawei’s intelligent power-saving technology that ensures 1.5 day of productivity on a single charge.

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He noted that the company will keep strengthening its working relationship with key partners in the market by reviewing their needs in terms of market segmentation and provide them products that best suit their customers. The GR5 2017 will be retailing countrywide for Ksh34,999.

“To sustain growth, we will be looking to strengthen our supply chain, channels, services and several other areas to streamline operations, improve efficiency of our decision-making and implementation, drive our internationalization strategy and proactively develop future capacity,” said Hemaobin.