Easy Taxi customers will now enjoy free internet every time they ride in an Easy Taxi affiliate cab courtesy of Orange Kenya. The partnership will see Easy Taxi affiliate cabs install the orange ‘flybox’, which delivers internet on the move, thus keeping their customers connected for free.
The move is expected to offer an attractive add-on for clients especially those who want to access the internet via mobile phones. Easy Taxi Kenya CEO Paul Ndichu said the deal with orange would mean that the Easy Taxi value proposition for clients would rise head and shoulders above that of competitors.
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“ We want to be able maintain the productivity of our clients even when they are on the move. This partnership with Orange means that we can provide connectivity in between departure and destination thus allowing the client to remain in touch and up to date,” he added.
On its part Orange maintains that its 3G-connectivity product offering is the epitome of speed and efficiency meaning that Easy Taxi clients will have a seamless user experience whether it was work or entertainment. Orange Kenya’s CEO Vincent Lobry noted that the partnership with Easy Taxi would mean the creation of a larger client pool for Orange.
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“We are happy that Easy Taxi has chosen to work with Orange,” he said. “Our 3G connectivity experience will gel with clients and I am sure they will become return customers.”
Orange also expects to be able to leverage on the marketing done by the taxi drivers and the experiential nature of the partnership to drive further uptake. Easy Taxi expects the move to resonate with customers who will find the offering convenient and useful.
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