Huawei, a leading global information and communications technology (ICT) solutions provider, has been awarded ‘European Consumer Smartphone 2015 – 2016’ by the European Imaging and Sound Association (EISA) for its latest flagship smartphone, Huawei P8. This is the third consecutive year that Huawei has been recognised by EISA in this category.
Building on the success of last year’s award‐winning Ascend P7, the new Huawei P8 is the culmination of the P series’ rich heritage of style and functionality, and is once again redefining the smartphone market with easy-to-use features that amaze and inspire consumers.
EISA praised Huawei for delivering improved camera performance and surprisingly high‐end craftsmanship that gives this affordable device a truly sophisticated appearance. It highlighted its 2,680mAh capacity battery, f/2 lens developed for better low‐light performance and the P8’s excellent 5.2‐inch Full HD IPS‐NEO display.
“We are proud to be presented with this award for the third year in a row. We are committed to challenging the industry and revolutionizing how a smart phone is used – the Huawei P8 is the most user-friendly smartphone for consumers globally,” said Glory Zhang, Chief Marketing Officer, Consumer Business Group (BG).
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