Listed marketing services firm, Scangroup Limited, has changed its name to WPP Scangroup Limited.
Chief executive of WPP Scangroup Bharat Thakrar said that the change of name signifies that WPP Scangroup and WPP Plc have fully merged. “The synergy from the coming together of these two great firms will significantly transform the future of marketing communications across this fascinating continent.
“This is aptly captured by the famous African proverb that says: ‘If you want to go quickly, go alone. If you want to go far, go together,’” Mr Thakrar added.
WPP Scangroup, which is a subsidiary of WPP, operates a multi-agency model across multiple disciplines in sub-Saharan Africa.
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Scangroup’s started in 1982 as a small independent advertising agency that was then known as SCANAD. Over the years, it has grown its service capabilities to include Media Planning and Buying, Public Relations, Market Research, Experiential and Digital. Scangroup was created in 2005 as a structured corporate entity to house all these diverse companies. It was listed on the NSE in 2006.
Scangroup and WPP entered a partnership in 2006, months after its listing on the NSE. This partnership included WPP taking up a minority stake in Scangroup as part of its efforts to expand its footprint in Africa. In 2013, WPP acquired additional shares in Scangroup Limited in Kenya, increasing its interest to 50.1 per cent.
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