Samsung enthusiasts can look for***d to price cuts on the Galaxy S6 and S6 Edge, as the world’s largest smartp**ne maker’s much vaunted flagship p**nes have failed to live up to initial expectations. Samsung’s net profit declined for the fifth quarter in a row and the company reported an annual decline of 38% in the mobile unit’s operating profit.
“Despite the launch of Galaxy S6, improvement to earnings was quite marginal due to low smartp**ne shipments and an increase in marketing expenses for new product launches,” Samsung said, in a post on its official blog today, reporting its fiscal second-quarter earnings, which was largely driven by the company’s semiconductor division.
“Sales momentum for high-end products w*** be maintained by adjusting the price of the Galaxy S6 and S6 Edge and introducing new premium smartp**ne models,” Samsung said, adding that “new middle- and low-end models w*** also be introduced.”
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Despite being the only top manufacturer to lose market share globally, Samsung remains the biggest seller of smartp**nes by number of handsets sold. Samsung’s position in markets such as India, Middle East and Africa, and parts of Europe, “remained on par with last year … but weakened further in the US China and Latin America,” in a quarter that saw Chinese compe***ors grow further, Counterpoint Technology Market Research said in its latest quarterly research report.
China’s Huawei Technology Co. Ltd., for the first time, became the third-biggest smartp**ne maker worl***de, surp***ing Microsoft Corp.’s Nokia p**nes, d****g the quarter. Samsung’s Galaxy J5 and J7 models, which were launched in India earlier this month, have seen strong pickup in a recent online sale of the handsets that have been priced aggressively in the 10,000 ru***s (about $150) to 15,000 ru***s bracket. (IBT)
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