Electronic titan Samsung has announced the launch of digital display screens in a bid to diversify its market. The company is venturing in outdoor synage in full swing under the theme ‘Innovation to the Next Level,’ whereby it will be offering advertising solutions to businesses using video walls and LED synage to diversify its electronics’ market which has been facing stiff competition following the entry of other players.
“The solutions are optimised for a variety of environments and market verticals including retailers, offices and hotels,” says Robert Ngeru, Samsung Electronics Vice President and COO for East and Central Africa. The South Korean company unveiled the plan during the Integrated Systems Europe (ISE) 2015, building on the success it had in 2014.
Seoggi Kim, Senior Vice President, Enterprise Business Team during the unveil at ISE said “Samsung’s total display solutions from outdoor signage and video walls to LED displays and curved monitors are smarter, better customized and differentiated to provide new opportunities and drive growth for our customers in the retail, public, corporate and hospitality markets.”
Some of outdoor display signage displays are “Video Wall Factory Calibration” and Colour Expert Technology that enhances video wall visibility with advanced factory tuning, cutting-edge colour hardware and an exceptional user calibration tool for impressive picture quality and messaging possibilities with Samsung’s SMART large-scale digital signage.
Along with these innovative technologies, the Samsung 1.1mm pixel pitch LED Signage was on display, featuring 133 inches of continuous, Wide Quad High Definition (WQHD) resolution (1.5 times as many pixels as Full HD) for an impressive, eye-catching consumer experience. The new LED signage is available in varying sizes and resolutions to meet customer needs across retail, corporate, transportation and broadcasting environments.
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