Local car distributor Simba Corporation in partnership with Portugal’s Salvador Caetano have announced a comeback for Renault which has been off the Kenyan market for a decade. Under the Simba Caetano Formula, the two partners have launched three new Renault models that are expected to cause ripples in the car market heavily dominated by Toyota.
Simba Corporation bagged the Renault deal last year ending DT Dobie’s marriage with Renault. Renault had exited the Kenyan market following poor sales brought about by lack of ready spare parts for their cars and “Having not been assertive in the Kenyan market over the last decade, we are confident to conquer the market with our new models; Renault Koleos, Duster and Fluence,” said Simba Caetano Formula GM Nashir Kassam.
Speaking at the launch, African Salvado Caetano CEO Andre Pinheiro said: “We are optimistic that our presence will play a larger role in this market not only in our strategic growth, but also in enabling us to be a relevant contributor in the region’s growing automotive industry.”
Renault is set to introduce their full brand range of vehicles in seven African countries having invested heavily in their after sale service and technical expertise.
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